WA Farm Direct celebrates new chapter as Australian-bred apple is shipped to the US via Oppy
WA Farm Direct has announced Australian-bred Soluna apples have been shipped to the US for the first time.
Developed in Western Australia, the Soluna apple – officially known as ANABP 01 – is characterised by its deep burgundy skin.
“This is a landmark export opportunity for Soluna and for premium Australian apples more broadly,” said Sean Engelbrecht, commercialisation manager of WA Farm Direct.
“The US market has a sophisticated and competitive produce landscape, and we’re confident Soluna will stand out with its unique taste profile, premium branding, and eating quality.”
The expansion into the US follows successful campaigns in Asia and the Middle East, where the Soluna apple has built a loyal following among premium retailers and health-conscious consumers, according to WA Farm Direct.
The launch is supported by close collaboration with US-based importer Oppy, which will provide initial volumes to selected retailers from early August, with plans to scale distribution across key metropolitan areas in the 2026 season. The fruit will be packed in loose formats, with high-impact branding designed to attract discerning customers seeking premium snacking options.
“Soluna brings something refreshingly different to the apple set,” shared Oppy’s executive director of apples, pears and category development Piers Hanbury.
“We’re proud to partner with WA Farm Direct to bring our retail partners a standout offering — one that’s sure to excite shoppers, who will quickly discover it eats even better than it looks.”
Engelbrecht said Soluna was more than just an apple.
“It’s the result of years of breeding, grower commitment, and a shared vision to deliver something special to the world,” Engelbrecht added.
“We’re proud to bring the best of Australian produce to the US market and look forward to building strong partnerships in this exciting new chapter.”
