Los Angeles Rams player will help promote Californian grapes during the NFL’s first regular-season football game in Australia
The California Table Grape Commission has partnered with All-Pro wide receiver Davante Adams, and the Los Angeles Rams to showcase Californian grapes in Australia as the NFL heads to Melbourne.
The NFL will hold its first-ever regular-season football game – the Los Angeles Rams and San Francisco 49ers – in Australia on 10 September 2026. Australia is one of the California table grape industry’s key export markets and the game, which will stream globally on Netflix, creates a platform to showcase California agriculture, talent, trade, and culture to consumers around the world.
As a partner of the Rams, Grapes from California have been designated the official grape of the Los Angeles Rams domestically and in Australia.
The campaign will feature two consumer sweepstakes designed to drive excitement on both sides of the Pacific. One sweepstakes will offer Australian fans the opportunity to win tickets to the historic Rams-49ers game in Melbourne, while a second sweepstakes will award a grand prize trip for two from Melbourne to Los Angeles, including travel and tickets to a future Rams home game.
California grapes will also be integrated into Rams-hosted activities for fans happening in Melbourne around the game.
“This is a uniquely California moment,” said Ian LeMay, commission president. “When two California football teams meet in Australia for a landmark event, it creates an extraordinary platform to tell California’s story. For our growers and shippers, Australia represents an important export market, and this partnership with a renowned athlete like Davante Adams allows us to highlight that exceptional athletes and agriculture products are rooted in California and shared around the world.
The partnership is especially meaningful given Adams’ California roots. A northern California native and standout athlete at Fresno State, which is located in the heart of California’s table grape growing region
”Davante and the Los Angeles Rams embody what California represents: California roots with global reach. Together, we’re sharing the very best of California with consumers around the world,” said LeMay.
“The Rams are proud to partner with Grapes from California as we bring one of the biggest moments in our season to an international audience,” said Chris Edwards, Los Angeles Rams vice president of partnerships. “Together, we’re celebrating the growing connection between the Rams and fans in Australia, using this global stage to share our story and engage audiences around the world.”
“I’m from California, and the Central Valley will always be home,” said Davante Adams. “That’s where my story began. Working with Grapes from California feels authentic because it represents the same people and values that shaped me. Taking that connection to Australia lets me bring that Valley pride and share it with fans across the world.”
