Australasia’s premier marketing award for the fresh produce and floral industries returns in 2024 as part of the Horticulture Awards for Excellence
The International Fresh Produce Association Australia New Zealand (IFPA A-NZ) and Produce Plus Magazine are pleased to announce entries are now open for the 2024 Seeka Marketer of the Year Award (MOYA).
Now in its thirteenth year, MOYA continues to recognise outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries.
The award is open to any individual or team, with nominees sought from all parts of the value chain. Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign.
Three finalists will be selected from the field of entries and will deliver presentations on their campaigns at the annual MOYA showcase held at the largest horticulture conference and trade show in Australasia – Hort Connections – taking place in Melbourne on 3-5 June 2024.
The winner will be presented at the Hort Connections Gala Dinner as part of the 2024 Horticulture Awards for Excellence on 5 June 2024.
IFPA managing director A-NZ Ben Hoodless said: “We thank Seeka for their ongoing support of the MOYA, which showcases their commitment to supporting industry and the marketing sector of fresh produce.
“IFPA is proud to present this award in conjunction with Produce Plus, and it holds a legacy of recognising the most creative, effective, and clever marketing campaigns in our industry and region.
“We have had some very high calibre finalists and winners in previous years. A list of award-winning marketers can be found on the new MOYA webpage HERE.”
Produce Plus editor Liam O’Callaghan said MOYA provided a great opportunity to highlight the best that produce marketing has to offer.
“We are looking forward to spotlighting the innovative and effective campaigns that have made a mark in the past year through our new-look MOYA showcase and website. It doesn’t matter how big or small the campaign is, or from what part of the value chain you are from. If your campaign had an impact, we want to hear about it.”
Self-nominations and nominations by third parties are welcome and must be received by Monday 29 April 2024.
This year’s winner will join an illustrious honour roll, which includes 2023 winner Belinda Van Schaik of Hort Innovation for the ‘Australian Mangoes’ campaign.
Other MOYA winners include Costa Group’s Elisa Siliato for the Perino Tomato - Hit the Sweet Spot’ campaign (2022); the ‘A better choice!’ marketing team for the ‘Shop & Win’ campaign (2021); Pinnacle Fresh with its ‘Dracula Citrus’ campaign (2020); Olivia Grey of Hort Innovation for the ‘Hailstorm Heroes’ campaign (2019); T&G Global’s marketing team for the ‘Lotatoes Potatoes’ campaign (2018); Compac’s Matt Stillwell for the ‘Spectrim launch’ campaign (2017); Matthew Crouch for the ‘Sumo Citrus’ brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for its ‘Love Beets’ campaign (2014); Lisa Cork for the ‘Love Kumara rebranding project’ for Delta Produce (2013); and Sarah McRae for her marketing of the Mahana Red Apple in New Zealand (2012).
To learn more about the award and the winning campaigns visit the newly launched MOYA website which features exclusive interviews with all past winners from Produce Plus Magazine.
To submit a nomination, click HERE or follow the tabs under the ‘Awards’ page on the Hort Connections website.
For more information on MOYA, please contact:
Liam O’Callaghan
Produce Plus
Tim Withers
IFPA A-NZ
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