One week left to enter Australasia’s premier marketing award for fresh produce and floral industries
Marketers are being encouraged to get their entries in for the 2026 Marketer of the Year Award (MOYA) ahead of the 9 April deadline.
Presented by The International Fresh Produce Association Australia New Zealand (IFPA A-NZ) and Produce Plus Magazine, MOYA is part of the Horticulture Awards for Excellence.
MOYA recognises outstanding achievement in the field of marketing within the Australasian fresh produce and floral industries and is open to any individual or team, with nominees sought from all parts of the value chain.
Each nomination is judged on the ability to develop and execute a highly visible and effective marketing campaign. This includes any campaigns conducted in Australia and New Zealand and international campaigns conducted by Australasian entities.
Three finalists will be selected from the field of entries and will deliver presentations on their campaigns at the annual MOYA showcase held at the largest horticulture conference and trade show in Australasia – Hort Connections – in Adelaide on 1-4 June 2026. The winner will be presented at the Hort Connections Gala Dinner on 4 June 2026.
This year’s top campaign will join the likes of winners such as Sonia Gabauer of Driscoll’s Australia for the Sweetest Batch Strawberries campaign in 2025.
Following her win, Gabauer told Produce Plus that the award acknowledges all the work that goes into a successful marketing campaign.
“Obviously it’s a great honour for me but this award means a lot more because it’s recognition for our whole team that worked hard on building a focused strategy and bringing it to life across all channels,” Gabauer said.
“It was a real collaborative effort and while MOYA is a marketing award, winning is really a celebration of the product and the team, including the grower base which co-funded the marketing activity.”
Self-nominations and nominations by third parties for MOYA 2026 must be submitted by Thursday 9 April 2026.
Entries can be submitted here.
Liam O’Callaghan
Produce Plus
liam@fruitnet.com
Tim Withers
IFPA A-NZ
twithers@freshproduce.com
