New Zealand co-operative develops new logo in consultation with stakeholders and industry members

MG Marketing

MG Marketing (MG) has unveiled a refreshed logo and brand identity.

“The change marks a significant step, reflecting the evolution of our business and the stronger focus we have on enhancing our business profile,” according to a media release from the New Zealand-based grower-owned co-operative.

The new brand has been designed in consultation with MG’s stakeholders and customers. It will be rolled out over the next six months.

“We have listened to staff, growers and the wider industry in developing the new look,” the release added. “They told us they wanted to make sure our identity remains connected to the past but also celebrate the fact we’re a proud Kiwi (New Zealand) co-operative, more clearly link MG to the produce/horticulture section and better communicate the business we’ve become.”

MG is celebrating its 99th anniversary in 2022. While the co-operative has always been Market Gardeners Limited, it has traded as MG Marketing (MG) for several decades.

“MG now does much more than provide procurement, sales, marketing and distribution services to grower-suppliers,” the co-operative said. “We are involved in a number of complementary businesses including IP, exporting and farming, along with the major shareholding in Australian business, La Manna Premier Group.”