Produce Plus Spring is headlined by a keynote interview with MOYA 2025 winner Sonia Gabauer. She reveals the keys to the successful Driscoll’s Australia Sweetest Batch Strawberries campaign. Plus, a wrap up of Hort Connections and features on berries, avocados, citrus and IFPSS 2025.
The 2025 Spring edition of Produce Plus is now live on the new Produce Plus app – available via the App Store, Google Play or desktop.
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This edition is headlined by a keynote interview with Sonia Gabauer, winner of the 2025 Seeka Marketer of the Year Award, presented by Produce Plus and the International Fresh Produce Association Australia-New Zealand. Gabauer shares the key facets of the MOYA-winning Driscoll’s Australia Sweetest Batch Strawberries campaign. Read how experiential tasting activations elevated the product’s connection with consumers and created new fans, all the while, a comprehensive omnichannel marketing strategy drove sales conversion.
The berry theme continues through to this edition’s category spotlight. his feature includes an interview with The Berry Collective CEO Josh McGuiness, who discusses the new partnership between Mountain Blue and Oz Group Co-operative and berry packaging innovation with Perfection Fresh Australia and Detpak.
Produce Plus Spring rounds up all the action from Hort Connection with an extensive photo report and interviews with winners of the 2025 Horticulture Awards for Excellence: Syngenta Grower of the Year, Hussey & Co’s Jeremy Haw and Hort Innovation Exporter of the Year, Harvest Moon.
Get the latest developments from the New Zealand and Australian avocado industries as they target export growth, plus the Australian citrus industry shares the fresh updates as the season progresses.
Produce Plus also wraps up the International Fresh Produce Safety Symposium 2025, sharing valuable insights into the future of food safety for the fruit and vegetable industry.
