Fruit and Veggies Yummy Yummy campaign aims to inspire Australian children to eat more fruit and vegetables
The Australian Fruit and Vegetable Industry as part of its national campaign, ‘Fruit and Veggies Yummy Yummy’, will sponsor The Wiggles’ upcoming Tree of Wisdom Big Show Arena Spectacular Tour.
The campaign, which was first announced at Hort Connections in June, aims to inspire Australian children to eat more fruit and vegetables.
It features a playful twist on the iconic Wiggles’ hit ‘Fruit Salad Yummy Yummy’, and will roll out nationwide during the tour, as well as through digital, social and retail channels, concerts and educational resources, reinforcing The Wiggles’ long-standing mission to educate through the joy of music.
To kick off the national tour, The Wiggles performed at a glasshouse near Peats Ridge in New South Wales where Australian fresh produce company Perfection Fresh grows its snacking cucumbers, Qukes.
