Partnership champions shared values of health, quality and excellence, launching with cinematic ‘Flow’ film highlighting the connection to nature and performance
Zespri has announced a four-year global partnership with Dame Lisa Carrington, New Zealand’s most decorated Olympian, as its inaugural global brand ambassador.
According to the kiwifruit marketer, the partnership ”highlights Zespri’s commitment to health, quality, and excellence – values Dame Lisa has exemplified throughout her record-breaking kayaking career - with a focus on inspiring individuals to stay focused on their health and wellbeing, through the goodness of Zespri kiwifruit”.
To launch the partnership, Zespri has released a cinematic short film inspired by the concept of ‘Flow’, described as ”a state of alignment between purpose, nature’s rhythm, and performance”.
The film offers a glimpse into how Carrington draws on nature, discipline, and resilience to fuel herself both on and off the water, while reflecting Zespri’s philosophy of growing kiwifruit in harmony with nature’s flow, the group explained.
”The collaboration unites two Kiwi icons deeply connected to the Bay of Plenty, the birthplace of Dame Lisa and the heart of New Zealand’s kiwifruit industry, which produces around 80 per cent of the country’s kiwifruit,” Zespri stated.
The collaboration will spotlight Carrington and Zespri’s shared passion for helping others thrive through good nutrition, healthy habits, and building a legacy of positive impact that goes beyond individual achievements.
“We’re thrilled to partner with Dame Lisa Carrington,” said Jiunn Shih, Zespri chief marketing, innovation and sustainability officer.
“Her discipline, consistency, and drive for progress perfectly mirror our approach to growing and marketing great-tasting, high-quality Zespri Kiwifruit.
”Together, we look forward to connecting with a broader audience of sports and wellness enthusiasts, as well as inspiring people everywhere to prioritise good health and nutrition as they find their own flow,” Shih outlined.
Carrington said she was ”incredibly proud” to partner with Zespri.
”It’s exciting to have the opportunity to champion New Zealand kiwifruit on a global stage,” she commented. “Good nutrition is a key part of my performance, just as it’s central to Zespri’s mission. I’m excited for what’s ahead.”
