Asia Fruit Logistica

Asia Fruit Logistica is organised by Global Produce Events (HK), a joint venture company owned by Messe Berlin, organiser of Fruit Logistica, and Fruitnet Media International.

Asia Fruit Logistica is the leading continental trade show for Asia’s fresh produce business. The 17th edition of Asia Fruit Logistica takes place on 4-6 September 2024 at AsiaWorld-Expo in Hong Kong. Asia Fruit Logistica is co-located with Asiafruit Congress and Asiafruit Business Forum, which are organised by Asia Fruit Logistica’s knowledge partner Asiafruit Magazine.

Asia Fruit Logistica covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.

Take part in Hong Kong as an exhibitor and become part of the Asia Fruit Logistica success story. There is no better opportunity to make an impact with your company’s message on top buyers from the leading Asian markets and around the world.
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Azura is a private French-Moroccan family group that was founded in 1988, specialising in fruit and vegetables. Azura has become one of the world leaders in tomato production, recording a turnover of €500m in 2023. Thanks to its 18,000 employees and a unique know-how, the Azura Group offers high quality products to its consumers.
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BelOrta is a cooperative of 1,300 Belgian and Dutch family farms that together grow more than 170 different varieties of fresh fruit and vegetables. As a producer organisation, BelOrta distinguishes itself by offering an ideal mix of scale and room for individual entrepreneurship as a cooperative of, for and by growers. In this way, BelOrta can respond quickly in a market where speed is of the essence, but it never loses sight of the big picture: a sustainable future for its growers.

The roots of the cooperative go back to 1905. From there, BelOrta steadily strengthened its position to become a leading fruit and vegetable cooperative throughout Europe. BelOrta has almost 8,600ha of fruit and vegetable production and is present in more than 75 countries with 430 colleagues. In 2022, the cooperative sold more than 620m units of produce, achieving a turnover of €507m.
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Part of Delassus Group, Duroc is a leading Moroccan grower and exporter specialised in snack tomatoes for over 30 years. Duroc’s mission is to ease the life of its customers and partners through a suitable portfolio of varieties and a tailor-made level of service. Key figures include:
• 12 months’ non-stop production
• 600ha of greenhouses between Agadir and Dakhla
• 65,000 tonnes of exports
• 3 exclusive varieties of baby plum tomatoes
• 150 different SKU delivered
• 23 supermarket chains served in 11 countries
• 8 certifications including Fairtrade (B Corp in progress)
• €150m turnover with an average annual growth of 30 per cent
• 4,800 employees
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Fruit Logistica

Fruit Logistica is the world’s biggest trade show for the fresh produce industry and your access to the global market. At Fruit Logistica you can find the complete range of products, services and technical solutions from every part of the value chain. Besides the three main segments Fresh Produce, Machinery & Technology and Logistics, important focus topics at Fruit Logistica include Smart Agri & Greenhouse, Organic-Route and Startup Area.

Fruit Logistica’s key strengths are its international character, focused target group approach, and maximum efficiency. It connects you with the industry’s leading players: in 2024 2,770 exhibitors from 94 countries gathered on-site in Berlin with more than 66,000 trade visitors from 145 countries. 85 per cent of international trade visitors are decision-makers.
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Gautier Semences

Gautier Semences is a French, family-owned, independent company, established in 1952, specialising in the breeding, production and marketing of vegetable seeds for the professional market. Through a rigorous approach, it provides innovative solutions to sustainable agriculture’s challenges and supports farmers with healthy, safe and efficient seeds every day. Thanks to its imaginative abilities, it is proud to contribute, daily, to the renewal of vegetable farming varieties and offer everyone the finest of nature: health, pleasure and responsibility.
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Coöperatie Hoogstraten is home to over 165 unique producers, united in their mission and values: to create a sustainable future for the fruit and vegetables sector through integrity, involvement, connection, growth and vision. To cooperate is in Hoogstraten’s genes. Side by side with its clients and stakeholders, Hoogstraten strives for the highest quality in products and services, in craftsmanship and innovation. Its main products are strawberries, tomatoes, peppers and specialties.

With year-round produce and a broad range of high-quality fresh tomatoes, Hoogstraten sells about 95,000 tonnes per year. From its base in Hoogstraten, the cooperative delivers to Belgian and international supermarket chains, wholesalers and export companies.
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For 75 years, taste has been at the heart of Looye’s family business, guiding the growth of its tomatoes. With expertise and care, Looye cultivates tomatoes selected for their exceptional taste, and is proud to offer a brilliant red colour and delightful flavour. Looye is not just about producing tomatoes, but about shaping a sustainable future. Taste for tomorrow.
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Maf Roda Agrobotic is a multinational engineering company specialised for over 100 years in the design and manufacture of integral automation solutions for the fresh fruits and vegetables industry, from infeed to palletising, including grading and sorting.

Maf Roda Group’s most ambitious solutions use state-of-the-art technology together with the use of AI and Big Data to offer highly accurate internal and external quality analysis, including all types of defects including colour, shape, diameter and weight, increasing the quality of the final product.

Recognised worldwide as a leader in the post-harvest industry, both in terms of quality and variety of products, Maf Roda is synonymous with reliable and efficient technology.
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With the Nunhems brand, BASF is one of the world’s largest vegetable seed companies, developing fruit and vegetable varieties using state-of-the-art breeding practices and working closely with partners throughout the vegetable value chain. With this, BASF is pro-actively contributing to increasing and enriching vegetable consumption through innovations that are healthy, enjoyable and sustainable.
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Semillas Fito

Semillas Fitó has more than 140 years of experience, growing from being a small seed company to one of the leaders in the genetic breeding, production and distribution of vegetable and field crop seeds. With its purpose of generating sustainable wealth throughout the agri-food chain and in order to meet new consumer needs, Fitó has created Foodture, an innovative concept that designs new concepts of vegetable varieties to respond to demands regarding quality, health and taste.
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Syngenta is diligent in developing the right ToBRFV resistance that also contains a complete package of resistances and adaptability to suit grower needs – without sacrificing the flavour consumers expect.
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Unitec specialises in designing and manufacturing innovative solutions for processing, sorting, quality selection and packing of fresh fruits and vegetables. For 100 years, Unitec has been committed to improving the quality of fruit and vegetable processing in the many countries it operates in, providing customised patented solutions for 50 kinds of fruit for each stage of the process, with the highest standards in terms of reliability and profitability for its customers.

Strong attention to market needs and constant research for solutions to increase efficiency and reduce the costs of fruit and vegetables handling are at the heart of Unitec’s mission.
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Yuksel Seeds

Yuksel Seeds is a seed breeding company focused on closely accompanying growers, leading the market through innovation, following consumer trends, and creating new unique products. Yuksel Seeds is committed to continuous improvement, specialisation and guaranteeing success for its customers. In 2023/24, Yuksel Seeds is focused on offering real solutions against ToBRFV, with a brand-new catalogue, including ToBRFV-resistant varieties, mainly for hi-tech greenhouses.
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