For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Tuesday 6th September 2011, 17:06 Hong Kong

Carrefour goes upscale in Jakarta

Reports suggest group's Indonesian arm is to convert several stores to cater for upmarket shoppers

Carrefour goes upscale in Jakarta

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Planet Retail has revealed that French retailer Carrefour's Indonesian arm is to convert up to four Jakarta-based Alfa Retailindo stores next year, as it seeks to cater for the premium shopper.

The stores will be converted into upmarket outlets as Carrefour targets the premium market, with plans to open stores early in 2012.

Carrefour has already converted a number of Alfa stores into Carrefour Market outlets, offering a greater focus on fresh produce, and Carrefour Express stores, a smaller supermarket format.

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