In a co-branding initiative global fresh produce giant Dole will use stickers featuring characters from the upcoming film Madagascar 3 on its bananas.
The US-based company will use the stickers on 100m bananas, it stated in a media release.
Dole Fresh Fruit vice president of marketing David Bright said in the release the characters featured on the stickers were ideal ambassadors to demonstrate the “high energy new uses for bananas,”– a reference to the film where bananas are used to fuel a plane.
The stickers also feature a QR code that links to a page where a Madagascar-themed game app can be downloaded.
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