Latest news stories from Eurofruit
News updates for the European fresh produce business.
Tru-Cape cultivates new connection with Harvard Business School
Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets
Kiwi Passion says kiwifruit demand strong across Europe
Consortium reports encouraging results halfway through the season, as it focuses on premium variety strategy and year-round supply model
Eosta launches Organic Fruit Heroes brand
Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market
Ifco targets one megaton of annual customer carbon savings by 2030
RPC specialist has unveiled its 2030 ESG Goals following a record year of environmental savings
Rewe Group agrees pioneering three-party vegetable supply deal
German retailer forms binding, five-year partnership in what it says is country’s first three-party agreement for fresh produce
Lidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Lidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
Transnet deploys senior team to address Cape Town port issues
Transnet Port Terminals has deployed senior management and additional equipment operators to Cape Town to strengthen terminal performance
First South African blushed pears of the season expected in Europe
Optimal growing conditions and new varieties position South Africa as world leader in blushed pear category
Sun World grape varieties gain traction in Namibia
Breeder has announced licensing agreements with multiple Namibian exporters, strengthening its presence in early season production regions
SanLucar launches new citrus campaign
Under the slogan Start Fresh, Feel Well!, the campaign features eye catching in-store materials and digital social media actions
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Anecoop makes steady progress on sustainability goals
Second-tier cooperative consolidates its EcoVadis silver medal and rises up its global rankings
Semillas Fitó’s Waikiki melon wins Flavour of the Year award
The exotic melon receives the award for the first time in Spain and third time in Portugal
Fall Creek to unveil new Sekoya Nova variety at Fruit Logistica 2026
High-chill blueberry variety offers shelf-life exceeding 60 days and approximately 80 per cent of fruit above 18mm diameter
French competition authority waves through agri-food mergers
The Autorité de la Concurrence has approved two major mergers, between Greenyard Frozen France and Eureden, and between the Terres du Sud and Vivadour agricultural cooperatives
Zespri targets kiwifruit growth in New Zealand over next five years
Marketer’s latest five-year forecast says NZ supply will grow to 236mn trays by 2030, with strong demand supported by premium brand
Global Women Fresh announces more details of Fruit Logistica event
The Panel and Networking Breakfast will focus on inclusive leadership and sustainability
New Amazon Now service offers ultra-fast delivery of fresh produce
Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes
Chilean blues go on marketing offensive in Argentina and Brazil
One of the Blueberry Committee’s key goals this season is to boost exports to regional markets
Spanish fresh produce exports fell 3 per cent in January-November
Fresh fruit and vegetables totalled 10.6mn tonnes from January to November 2025, down 3 per cent year-on-year
Costa Rica banana industry reaffirms commitment to biodiversity
A Fonafifo-led initiative is installing camera traps to monitor biodiversity in protected forest in the Southern Caribbean region