Retail news from Eurofruit

Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.

Asda has revamped its fresh produce offer

Asda unveils major fresh and frozen range revamp

2026-05-19T09:06:00+01:00By

Retailer has announced the biggest upgrade across product, price and in-store environment in recent years, included dedicated staff in fresh produce aisles, free fruit for children and new lower prices

Albertsons Google AI QC 3

Albertsons builds AI quality control tool for fruit and veg

2026-05-19T10:03:00+01:00By

Retailer welcomes next step towards ‘future of agentic commerce’ as it works with Google to roll out system for berries and grapes

Oddbox box logo

Oddbox and Mindful Chef unite at Oakland International site

2026-05-18T11:44:00+01:00By

Fresh produce delivery service opens door to expansion as it joins meal kit company at Redditch distribution centre

DE Aldina strawberry Aldi Frutania

Aldi Süd brings back exclusive Aldina strawberry variety

2026-05-18T10:15:00+01:00By

Retailer reintroduces fruit grown with partner Frutania and offers customers money-back guarantee as German season

MWW linerless avocado twin pack

Minor, Weir & Willis launches ‘linerless’ avocado packaging

2026-05-15T07:55:00+01:00By

Supplier collaborates with partners to develop sustainable solution for best-selling ready-to-eat twin-packs

NZ Zespri Kiwi Brothers

Zespri runs debut TV advert in UK as Morrisons sells first branded packs

2026-05-14T23:12:00+01:00By

Kiwifruit brand’s British market promotions now part of wider European campaign, with further retail partnerships expected to drive demand

South African ClemenGold with Sinclair compostable labels

ClemenGold adopts Sinclair’s compostable T55 label

2026-05-13T08:47:00+01:00By

ClemenGold partners with labelling leader Sinclair to utilise the world’s first fruit label certified for both home and industrial composting

Edeka citrus

Edeka refutes accusation over ‘unpaid’ invoices worth more than €1mn

2026-05-08T08:07:00+01:00By

Catman Fresh says it is considersing legal action against German retailer over alleged non-payment

SEA speakers 1 cropped

Asia Fruit Logistica announces full programme for SE Asia Meet Up

2026-05-07T02:58:00+01:00By

Senior executives from CP Axtra, Goodfarmer, Joy Wing Mau and Costa among the leading names set to speak at Bangkok event 

Waitrose Worldwide Fruit Jazz apples 20 years 2

Waitrose and Worldwide Fruit celebrate two decades of Jazz apples

2026-05-06T10:26:00+01:00By

Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK

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Frans Muller and Thierry Garnier Ahold Delhaize

Changes at the top for Ahold Delhaize as new CEO is nominated

2026-05-06T10:22:00+01:00

Thierry Garnier is nominated to serve as president and CEO, succeeding Frans Muller who will retire in April 2027

Summerstar Ruby Grapefruit South Africa

South African grapefruit growers expand European push

2026-05-06T09:41:00+01:00By

South African growers are scaling their campaign across Europe, entering France and the Netherlands while expanding German operations

AOPN delivered its plum forecast at Medfel for the third time

French plum production stays steady

2026-05-01T10:52:00+01:00By

Forecast broadly similar to last year’s with production in France’s main growing region set to be 10 per cent below average

Middle East map

War ushers in new phase of instability in Iran

2026-04-30T09:23:00+01:00By

Disruptions including temporary port closures and damage to infrastructure have affected the transportation and distribution of fresh produce in Iran

Tesco British strawberries 2026

Tesco says sunny weather means surge in UK strawberry supply

2026-04-28T02:13:00+01:00By

New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week