Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Banana Link remains determined after three decades
Despite a bunch of successes, the UK-based NGO still faces some familiar challenges as it strives for supply chain sustainability
Peruvian asparagus suppliers facing ‘severe’ shortage
Unusual weather patterns linked to El Niño are causing shortage and quality issues set to last weeks
Michigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand
West Pak Avocado unveils new organic programme identity
US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme
F.lli Orsero fires up guacamole kits as consumers warm to avocados
Italian brand expands Duetti range with all-in-one guac pack, as consumer demand for avocados continues to grow
‘Get a variety trial wrong and breeder loses the right, grower loses the upside’
Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties
Edeka elevates fresh produce chief to head office board
Germany’s largest food retailer promotes most senior fresh produce executive to board of Edeka Zentrale
Costa Rica launches pineapple and cassava promotion in France
France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
New distribution centre positions SanLucar for further growth
Benelux Fresh Hub near Rotterdam will consolidate ripening, packaging, logistics and sales operations at single site
Carrefour Taiwan rebrands to reflect new ownership
New names for the hypermarket and supermarket outlets mark the French retailer’s official exit from the market
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Pink Lady slices among fruit pot recall after Salmonella finding
PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi
Tropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges
Egypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
Lidl’s new fruit and veg campaign tells kids to ‘play with their food’
The retailer wants to boost fruit and vegetable consumption among Dutch children with its new marketing initiative
Fruit Logistica brings together the world’s leading fresh produce buyers
The new Buyers Club connects 500 leading international buyers from across the fruit and vegetable sector with exhibitors
Eosta targets fresh juice growth with organic ‘rain-grown’ oranges
Netherlands-based organic importer-marketer is focusing on supermarket juice machines for its Peruvian citrus
French potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season
California table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
SanLucar launches Disney Vaiana summer fruit promotion campaign
Group partners with Disney’s live-action film to create in-store experience zones featuring stonefruit, melons, tropical fruits and summer varieties
Naturitalia sees greater demand in Europe for premium produce
Italian supplier says Scandinavia and Germany are now ‘testing grounds’ for premium items like stonefruit, grapes and kiwifruit