Retail news from Eurofruit

Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.

COOP Norway and BerryWorld are creating a healthy Halloween

Coop Norway and BerryWorld team up for healthy Halloween

2025-10-27T11:27:00+00:00By

New Halloween blueberry pack aims to make healthy eating exciting and engaging for children

Peruvian avos

Peru launches promotional avocado campaign across China

2025-10-24T01:20:00+01:00By

Online and in-store activations drive 50 per cent increase in market price  

Del Monte Servi Plus

The robot from Del Monte says ‘buy my bananas’

2025-10-23T08:46:00+01:00By

Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit

PS Palestine Gardens Momen Sinokrot

Palestine Gardens exports dates against odds

2025-10-21T13:42:00+01:00By

Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast

GPFS 2025 MUST CREDIT IFPA

IFPA Global Produce & Floral Show concludes after “transformative days”

2025-10-20T09:34:00+01:00By

The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform

Rijk Zwaan Laurencetto RZ tomatoes

Rijk Zwaan champions ToBRFV-resistant tomato varieties

2025-10-17T15:00:00+01:00By

Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges

Exotica watermelon Hazera Fresh Market Award winner 2025

Hazera’s Exotica mini watermelon wins Fresh Market Award 2025

2025-10-17T10:42:00+01:00By

Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event

Avocados From Mexico Big Game bag

Rob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX

2025-10-16T10:52:00+01:00

The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds

Pascal Orphal is spearheading the new brand

Fruitist unveils Go Berry blueberry campaign

2025-10-13T14:52:00+01:00By

Premium supplier keen to open up new sales channels across Europe for its convenient snack pots

Bloss apple sampling

Dutch rail passengers sample exclusive Bloss apples

2025-10-10T11:11:00+01:00By

Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating

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Sunrise Magic apples Fruit Australia

Sunrise Magic apples exceed expectations in challenging debut season

2025-10-10T09:29:00+01:00By

Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback

IBO Blueberries

IBO Summit 2025 brings together global blueberry participants

2025-10-03T09:15:00+01:00By

The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.

Ahold Delhaize headquarters

Ahold Delhaize launches Healthy Future Academy for associates

2025-09-29T10:55:00+01:00By

The retail giant has introduced an e-learning programme featuring over 20 interactive lessons covering topics from climate change to food waste, designed to help associates integrate health and sustainability into their daily work

US Dole Colada Royale pineapple

Dole to launch Colada Royale pineapple in October

2025-09-29T09:54:00+01:00By

Premium pineapple variety is breeder’s ‘crowning glory’, and offers consumers new flavour experience as well as higher vitamin content

Malaika raspberries The Summer Berry Company and Advanced Berry Breeding

The Summer Berry Company harvests premium Malaika raspberry variety

2025-09-29T09:49:00+01:00

Fruit producer The Summer Berry Company has begun harvesting commercial volumes of Malaika, a premium raspberry variety with jumbo fruit size and exceptional shelf-life, marking the start of wider European availability