Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Delhaize switches to cardboard punnets for Belgian strawberries
Belgian supermarket chain has introduced new cardboard packaging for its locally-grown strawberries, aiming to save 17 tonnes of plastic this year alone
Fidelio to acquire Nordic Capital’s stake in Greenfood
Stockholm-based investment group Fidelio set to acquire Nordic Capital’s majority stake in fresh produce marketer Greenfood, building on its 15-year minority shareholding to support the company’s international growth ambitions
Tesco revamps 5-a-day campaign to boost fruit and veg sales
The UK’s largest food retailer unveils new initiative that rewards customers with Clubcard points for purchasing fresh produce, as it aims to address declining fruit and vegetable consumption nationwide
Blueberry supplier Family Tree Farms expands EU and UK sales teams
Both Carla San Martin Burneo and Chris Taylor bring extensive experience in soft fruit sales as producer continues to supply top European retailers with premium blueberries
Food security report exposes climate change risks for UK importers
Study urges suppliers to take action to avoid empty shelves, with half of UK fruit and veg imports facing severe climate threats by 2050
South African citrus exports to US face tariff deadline
South African citrus exporters are racing against time as their conventional reefer programme to the US enters its final phase before new tariffs take effect on 1 August
Co-op debuts Mojito-flavoured grapes
New variety Mojito Fresh will be available in select stores from early next week
New Zealand launches sustainability report for UK food buyers
NZTE has launched its first cross-category sustainability report for UK food and drink buyers, highlighting how New Zealand producers can help retailers meet environmental goals while ensuring supply chain resilience.
Only three weeks left to register as an exhibitor for Fruit Logistica 2026
Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach
Tesco sees record fruit sales as UK heatwave continues
The UK’s largest food retailer expects to sell nearly 4mn punnets of strawberries and millions of other fruit items as temperatures soar again
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Tesco invests millions in new London Gateway distribution centre
UK retailer partners with Witron to develop modern, energy-efficient facility at London Gateway, with operations expected to begin in 2029
Mitrofresh expands with new office in China
Netherlands-based mushroom and exotic produce specialist has opened a new office in Guangzhou as part of its strategy to expand business beyond the European Union
Equifruit socks it to low banana prices
At the Organic Produce Summit in the US, Equifruit aims to show how affordable it is to switch to Fairtrade-certified bananas, comparing the cost of the annual premium to that of a single sock
Fruitnet Tomato Congress presents: The Future of Tomatoes
This year’s Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November, with industry experts set to explore how the business is likely to evolve in the coming years
Tesco expects bumper British cherry season this summer
Britain’s largest supermarket chain Tesco will sell only UK-grown cherries across most ranges from this week, as favourable spring weather conditions have led to a bumper harvest of sweeter, juicier fruit
One Banana receives prestigious Walmart Trust Award
Family-owned banana supplier One Banana has been recognised with a prestigious Walmart Trust Award, highlighting the company’s excellence in sustainable production and food safety innovation
SanLucar partners with Borussia Mönchengladbach
Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
Montosa champions quality as driver of growth in avocado sector
Speaking at Fruitnet Tropicals Congress, company said added value, specialisation, and close collaboration with retailers are key to sustainable growth
Arra Cherry Crush continues to gain ground and open new markets
Volumes are building in Brazil, while 2025 marked the first commercial shipments from India
Spanish Picota producers launch 2025 UK marketing campaign
Spanish Picota cherries will hit UK stores from 30 June, supported by an extensive marketing campaign featuring chef collaborations, social media activity and in-store promotions during their short two-month availability window