Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Coop Norway and BerryWorld team up for healthy Halloween
New Halloween blueberry pack aims to make healthy eating exciting and engaging for children
Peru launches promotional avocado campaign across China
Online and in-store activations drive 50 per cent increase in market price
The robot from Del Monte says ‘buy my bananas’
Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit
Palestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
IFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
Hazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
Rob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
Fruitist unveils Go Berry blueberry campaign
Premium supplier keen to open up new sales channels across Europe for its convenient snack pots
Dutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
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Sunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Ahold Delhaize launches Healthy Future Academy for associates
The retail giant has introduced an e-learning programme featuring over 20 interactive lessons covering topics from climate change to food waste, designed to help associates integrate health and sustainability into their daily work
Dole to launch Colada Royale pineapple in October
Premium pineapple variety is breeder’s ‘crowning glory’, and offers consumers new flavour experience as well as higher vitamin content
The Summer Berry Company harvests premium Malaika raspberry variety
Fruit producer The Summer Berry Company has begun harvesting commercial volumes of Malaika, a premium raspberry variety with jumbo fruit size and exceptional shelf-life, marking the start of wider European availability
Fruitnet Tomato Congress goes on tour in southern Spain
The second day of Fruitnet Tomato Congress, held in Malaga on 11-12 November, sees delegates explore the facilities of Rijk Zwaan, Unica Group and Granada La Palma
Fyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
Amazon to shut all ‘Fresh’ stores in UK
Retailer will close its 19 till-free stores in London, with plans to focus on online grocery deliveries instead
Failed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
Spanish fresh produce consumption dips 0.4 per cent
Spanish household consumption of fresh produce declined marginally in the first half of 2025, with vegetables and potatoes driving the decrease despite growth in fruit consumption