Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Zespri sees UK sales boost from retail sampling campaign
Kiwifruit marketer reports notable increase in UK sales following in-store sampling campaigns with major retailers and big awareness drive in train stations
Fruitnet Tomato Congress looks to the future of tomatoes
On 11-12 November in Malaga, Spain, essential event focuses on how the fresh tomato business can cope with future challenges like climate change, labour challenges, and evolving consumer demand
Dole importer builds new ripening centre near Warsaw
Polish company Nature’s Produce begins construction of new distribution facility for ready-to-eat avocados, mangoes, and other exotic fruits
Del Monte’s fruit-selling robot rolls into France
Automated banana and pineapple unit forms part of marketer’s new in-store promotion at branch of Intermarché near Paris
Fresh Produce India returns to Mumbai
India’s premier business event is back on 16-17 April 2026 for two days of networking, talks and study tours
IGD identifies seven key retail trends for 2026
Market analyst IGD has unveiled seven pivotal trends set to shape the global food and grocery retail landscape in 2026, from cybersecurity priorities to AI-driven innovation and sustainability initiatives
Fyffes puts a spooky spin on Halloween pineapples
Retailers in the UK, Ireland and Germany are backing the push
Coop Norway and BerryWorld team up for healthy Halloween
New Halloween blueberry pack aims to make healthy eating exciting and engaging for children
Peru launches promotional avocado campaign across China
Online and in-store activations drive 50 per cent increase in market price
The robot from Del Monte says ‘buy my bananas’
Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit
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Palestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
IFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
Hazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
Rob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
Fruitist unveils Go Berry blueberry campaign
Premium supplier keen to open up new sales channels across Europe for its convenient snack pots
Dutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
Sunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Ahold Delhaize launches Healthy Future Academy for associates
The retail giant has introduced an e-learning programme featuring over 20 interactive lessons covering topics from climate change to food waste, designed to help associates integrate health and sustainability into their daily work