Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Little Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
AVA Dalicia strawberries to launch in UK by end of year
Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season
NCP to appeal High Court judgment on Nadorcott
Following the UK High Court’s conclusion that Asda has not infringed Nador Cott Protection’s plant breeders’ rights on the sale of Tang Gold mandarins, NCP signals desire to fight on
High court decision on mandarins could have wider implications
UK judge’s decision to dismiss Nador Cott Protection’s case could mean retailers continue to sell Tang Gold variety
Whole Foods Market to double UK store portfolio in 2026
New locations represent international expansion of the retailer’s Daily Shop format
Mercadona to expand fresh produce space in €3.7bn refit
Food retailer to roll out new Tienda 9 store model that significantly expands fresh produce and ready-to-eat offer
Dia invests €16m to secure completely Spanish strawberry supply
Retailer increases investment by 15 per cent to source 4,300 tonnes exclusively from Spanish suppliers, with focus on Huelva production
Polish retailers adhere to new law on fruit and veg origin labels
Authorities report dramatic improvement after introduction of new flag regulation and major fines against Biedronka and Kaufland
Gulf chaos continues as Lebanon under fire
The US-Israeli war on Iran has created an unpredictable situation across the Middle East, with ports and airports temporarily closing and vessels remaining stranded
Fresh Forward celebrates exceptional growth of Bachata strawberry
Fresh Forward’s Bachata strawberry programme is expanding into new regions, with production ramping up significantly for the 2026/27 season to meet rising demand
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Tesco secures 60 per cent more UK asparagus
Warmer temperatures and new production techniques have enabled one grower to bring forward start of season by six weeks
Intermarché expands long-term contracts with French suppliers
French retail chain plans to strengthen ties with domestic fruit and vegetable producers through expanded long-term contracts
Ceres Fruit Growers wins BRCGS Site of Year award
Tru-Cape member Ceres Fruit Growers received the BRCGS Certificated Site of the Year 2026 award in London
Branston’s low-carbon potatoes launch in Tesco
Georgina potatoes have been grown using a combination of modern techniques
Convenience trend sustains sales growth for Greenfood
Swedish food group Greenfood reports modest sales growth for 2025, driven by increases for its Picadeli and Food Solutions units
Family Tree Farms promotes commercial directors amid global market investments
Carla San Martin and Chris Taylor have seen their roles widen as the blueberry and stonefruit producer strengthens its international footprint
Australian macadamias source market insights in Europe, US and Asia
Data from online and offline retailers to help the industry effectively supply key export markets
Last chance to register for 2026 Spain Food Nation Summit
Organic produce and opportunities to boost exports from Spain to the UK will be focus of free event in London
Tomato sector on the hunt for ‘standout’ baby plum variety
There is currently a lack of options in the premium tier with resistance to ToBRFV, according to BASF’s customer marketing specialist
Pop Its cucumbers set for US retail launch
Mini cucumbers ready to hit the supermarket shelves after appearances at Global Produce & Floral Show and Fruit Logistica