Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Tomato Expert Group issues warning over multiple challenges
Spain is grappling with a near 2 per cent production decline, a surge in energy and transport costs, and growing competition from Morocco
The fresh produce consumption conundrum
Fruit and vegetable consumption remains below recommended levels in many Asian markets. A Rijk Zwaan-led session at the Asiafruit Knowledge Centre explored how a coordinated response could be key to tackling the challenge
Ondine flat nectarine brand reports on strong season
Brand partners say they delivered continuous summer availability across European markets, with strong repeat purchase intent among consumers
Vip Val Venosta targets Spain after sustainability accolade
Italian apple cooperative targets further growth in Spain after collecting prestigious sustainability prize from Bama Gruppen
Euro Company targets fresh produce aisle with innovative nut packaging
Group is presenting innovative retail pack concepts at Fruit Attraction in Madrid as it seeks to strengthen nuts’ position alongside fresh fruit and vegetables
Sunkist gears up for strong California citrus campaign
The California cooperative is entering the new citrus season with strong crop availability and the launch of its Sunkist Produce Academy at IFPA
Kanzi is confident heading into the 2026/27 European season
EFC, the exclusive global rights holder for Kanzi apples, has forecast a stable European crop and unveiled a new brand campaign
Nature’s Pride relaunches Eat Me with fresh brand identity
Dutch importer unveils refreshed look for its consumer brand, with a phased packaging roll-out set to continue into 2027
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
Winterwood launches dedicated European berry supply division
Group introduces a dedicated European division offering retailers across Poland and Central and Eastern Europe 52-week berry supply
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Banana sector ‘under threat’ as pressures mount
With prices still rock bottom, Fairtrade and Fyffes warn that climate change, cost rises and diseases pose unsustainable risks to the industry
Chiquita showcases advances to drive the future of bananas at Fruit Attraction
Company will present developments from Yelloway, its sustainability initiatives, and new consumer engagement strategies
Hazera's Colourful Radishes crowned Fresh Market Award 2026 winner
Fresh Market 2026 drew more than 350 fresh produce professionals to Ożarów Mazowiecki for its 20th edition, with Hazera’s Colourful Radishes taking the top prize ahead of entries from Titbit and Yuksel Seeds.
Lidl boosts purchase of Spanish agri-food products
Discounter bought over 2mn tonnes of Spanish fruit and vegetables in the last fiscal year
Aldi announces record £900mn investment in UK
Retailer to open 40 new stores and upgrade its network of distribution centres
Picadeli Finland hits 350 salad bars as expansion continues
Greenfood Group’s AI-powered salad bar concept capitalises on rising consumer demand for fresh, healthy, and customisable meals
Spain highlights flavour and health with new mango campaign
€9.2mn marketing push emphasises freshness of mangoes imported from Spain’s Tropical Coast, targeting consumption growth in strategic European markets
Aldi’s Bardon DC begins fresh produce operations at scale
UK’s biggest automated warehouse begins first fruit and veg deliveries, as retailer pushes ahead with £1.6bn investment
Frigotec brings kiwifruit ripening to the fore
Ripening specialist is targeting the kiwifruit sector with its HappyRipe system, designed to solve retail quality inconsistencies while extending shelf-life
Marlene urges consumers to enjoy “gift of nature”
Having previously presented Marlene as a natural work of art, VOG is now inviting shoppers to see the brand’s apples as a “true gift of nature”