Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Promising debut for Sunrise Magic apples
This year marked a “major milestone” for the Fruit Australia Group with the debut of its first early volumes of Sunrise Magic apples, just three years after its first commercial plantings.
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Ahold Delhaize launches Healthy Future Academy for associates
The retail giant has introduced an e-learning programme featuring over 20 interactive lessons covering topics from climate change to food waste, designed to help associates integrate health and sustainability into their daily work
Dole to launch Colada Royale pineapple in October
Premium pineapple variety is breeder’s ‘crowning glory’, and offers consumers new flavour experience as well as higher vitamin content
The Summer Berry Company harvests premium Malaika raspberry variety
Fruit producer The Summer Berry Company has begun harvesting commercial volumes of Malaika, a premium raspberry variety with jumbo fruit size and exceptional shelf-life, marking the start of wider European availability
Fruitnet Tomato Congress goes on tour in southern Spain
The second day of Fruitnet Tomato Congress, held in Malaga on 11-12 November, sees delegates explore the facilities of Rijk Zwaan, Unica Group and Granada La Palma
Fyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
Amazon to shut all ‘Fresh’ stores in UK
Retailer will close its 19 till-free stores in London, with plans to focus on online grocery deliveries instead
Failed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
Spanish fresh produce consumption dips 0.4 per cent
Spanish household consumption of fresh produce declined marginally in the first half of 2025, with vegetables and potatoes driving the decrease despite growth in fruit consumption
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Carrefour closes more Gulf-based operations
After exits from Oman and Jordan, the French retailer has announced the closure of its Bahrain and Kuwait stores, as Majid Al Futtaim rolls out its HyperMax brand
Sweet Sensation pear harvest begins with 6,000 tonnes expected
Premium pear variety has established itself as a European retail mainstay, with Dutch growers expecting to strong demand this season as harvesting gets underway
‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
SanLucar forges ahead with Asian expansion
Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
South Africa eyes promising stonefruit season despite challenges
South African stonefruit growers are looking ahead to a positive season following last year’s significant volume increases, though US tariffs present new challenges
California Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
Marcus De Luca appointed as Kölla Nova managing director
The experienced produce professional brings 25 years of industry expertise to strengthen the company’s specialist discount retail supply division.
Bloom Fresh unveils antioxidant-rich red-fleshed grape Boombites
‘Superfruit’ grape with deep red pulp and high levels of anthocynanins debuts at M&S and Ocado
Brio defies stagnant organic market with 21 per cent sales growth
Italian organic fruit and vegetable specialist posts impressive increase to €67.3mn, bucking the trend in a market experiencing minimal growth in consumption
Greenfood reports strong Q2 results with increased profitability
Swedish fresh produce marketer Greenfood has announced strong second quarter results for 2025, with adjusted EBITDA increasing by 16.1 per cent to SEK139.3mn, driven by improvements across all business areas