Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Edeka elevates fresh produce chief to head office board
Germany’s largest food retailer promotes most senior fresh produce executive to board of Edeka Zentrale
Costa Rica launches pineapple and cassava promotion in France
France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
New distribution centre positions SanLucar for further growth
Benelux Fresh Hub near Rotterdam will consolidate ripening, packaging, logistics and sales operations at single site
Carrefour Taiwan rebrands to reflect new ownership
New names for the hypermarket and supermarket outlets mark the French retailer’s official exit from the market
Pink Lady slices among fruit pot recall after Salmonella finding
PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi
Tropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges
Egypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
Lidl’s new fruit and veg campaign tells kids to ‘play with their food’
The retailer wants to boost fruit and vegetable consumption among Dutch children with its new marketing initiative
Fruit Logistica brings together the world’s leading fresh produce buyers
The new Buyers Club connects 500 leading international buyers from across the fruit and vegetable sector with exhibitors
Eosta targets fresh juice growth with organic ‘rain-grown’ oranges
Netherlands-based organic importer-marketer is focusing on supermarket juice machines for its Peruvian citrus
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French potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season
California table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
SanLucar launches Disney Vaiana summer fruit promotion campaign
Group partners with Disney’s live-action film to create in-store experience zones featuring stonefruit, melons, tropical fruits and summer varieties
Naturitalia sees greater demand in Europe for premium produce
Italian supplier says Scandinavia and Germany are now ‘testing grounds’ for premium items like stonefruit, grapes and kiwifruit
Wrap aims to ‘change narrative’ on food waste through series of events
Key message is that we have ‘everything to gain – nothing to waste’ by acting on one of the world’s biggest economic, environmental and social issues
Mislabelling issue returns, as Israeli settlements under scrutiny
The EU Commission is set to propose ways to restrict trade with Israeli settlements, as new report sheds light on scale of problem on European markets
WAO organises biggest-ever European summer campaign
AvoTour 2026 takes ‘Make Wellness Joyful’ campaign across five countries during June and July
EU produce consumption rises but still below WHO target
Average daily consumption up slightly in 2024 but only five member states meet WHO guidelines, according to latest Freshfel Consumption Monitor
Orange juice demand set to fall despite lower prices
Global consumption is projected to continue a decade-long decline in 2026/27, according to Rabobank
Driscoll’s CEO speaks at WSJ Global Food Forum
Soren Bjorn explains how the world’s largest berry company can cope with tariffs, immigration reform, changing consumer behavior, and supply chain uncertainty