Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Lidl’s new fruit and veg campaign tells kids to ‘play with their food’
The retailer wants to boost fruit and vegetable consumption among Dutch children with its new marketing initiative
Fruit Logistica brings together the world’s leading fresh produce buyers
The new Buyers Club connects 500 leading international buyers from across the fruit and vegetable sector with exhibitors
Eosta targets fresh juice growth with organic ‘rain-grown’ oranges
Netherlands-based organic importer-marketer is focusing on supermarket juice machines for its Peruvian citrus
French potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season
California table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
SanLucar launches Disney Vaiana summer fruit promotion campaign
Group partners with Disney’s live-action film to create in-store experience zones featuring stonefruit, melons, tropical fruits and summer varieties
Naturitalia sees greater demand in Europe for premium produce
Italian supplier says Scandinavia and Germany are now ‘testing grounds’ for premium items like stonefruit, grapes and kiwifruit
Wrap aims to ‘change narrative’ on food waste through series of events
Key message is that we have ‘everything to gain – nothing to waste’ by acting on one of the world’s biggest economic, environmental and social issues
Mislabelling issue returns, as Israeli settlements under scrutiny
The EU Commission is set to propose ways to restrict trade with Israeli settlements, as new report sheds light on scale of problem on European markets
WAO organises biggest-ever European summer campaign
AvoTour 2026 takes ‘Make Wellness Joyful’ campaign across five countries during June and July
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
EU produce consumption rises but still below WHO target
Average daily consumption up slightly in 2024 but only five member states meet WHO guidelines, according to latest Freshfel Consumption Monitor
Orange juice demand set to fall despite lower prices
Global consumption is projected to continue a decade-long decline in 2026/27, according to Rabobank
Driscoll’s CEO speaks at WSJ Global Food Forum
Soren Bjorn explains how the world’s largest berry company can cope with tariffs, immigration reform, changing consumer behavior, and supply chain uncertainty
Tesco launches branded Zespri Green kiwifruit packs in UK first
Supplier says country’s largest supermarket has strengthened its offer with launch of branded line
Rivoira launches stemless cherry brand for premium snack market
Italian supplier to launch branded line for premium snack market in June, with commercial tests in Italian and German retail stores
Italian fresh produce sales edge up despite economic concerns
Household fruit and vegetable purchases remained stable in the first quarter, but doubt remains over consumer confidence
Albertsons builds AI quality control tool for fruit and veg
Retailer welcomes next step towards ‘future of agentic commerce’ as it works with Google to roll out system for berries and grapes
Asda unveils major fresh and frozen range revamp
Retailer has announced the biggest upgrade across product, price and in-store environment in recent years, included dedicated staff in fresh produce aisles, free fruit for children and new lower prices
Oddbox and Mindful Chef unite at Oakland International site
Fresh produce delivery service opens door to expansion as it joins meal kit company at Redditch distribution centre
Aldi Süd brings back exclusive Aldina strawberry variety
Retailer reintroduces fruit grown with partner Frutania and offers customers money-back guarantee as German season