Retail news from Eurofruit

Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.

Cotton Candy Tesco punnet

Tesco to sell Cotton Candy-branded grapes year round

2026-07-17T11:04:00+01:00By

Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK

South African citrus could face more checks into the UK

South African citrus industry prepares for less flexibility in UK exports

2026-07-15T14:28:00+01:00By

The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement 

California avocado on tree in hand MUST CREDIT CAC

California avocado harvest on track at 330mn pounds

2026-07-15T00:40:00+01:00By

The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand

Myton Food Group processes potatoes among other produce

Morrisons expands Myton Food Group overseas with new division

2026-07-14T10:53:00+01:00By

New international sourcing arm Myton International will connect manufacturers with the UK retail and foodservice markets across fresh produce, frozen and ambient

Panama Disease and Black Sigatoka continue to blight global banana production

Comment: Banana industry should not restrict itself to conventional breeding

2026-07-13T15:21:00+01:00By James Dale

Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance

The publication's design is inspired by the 2026 FIFA World Cup

Change at the top in FPJ Big 50 Products 2026

2026-07-10T16:27:00+01:00

For the first time since the publication’s inception, the UK’s best-selling fruit or vegetable has changed

M&S and Bowel Cancer UK have joined forces with a campaign to help customers eat more beans and pulses

M&S launch beans and pulses campaign with Bowel Cancer UK

2026-07-10T15:53:00+01:00By

Retailer launches beans and pulses consumer campaign to help customers eat more fibre alongside £50,000 donation to Bowel Cancer UK

IMG_8316

Banana Link remains determined after three decades

2026-07-10T10:40:00+01:00By

Despite a bunch of successes, the UK-based NGO still faces some familiar challenges as it strives for supply chain sustainability

Wealmoor’s production in Northern Peru

Peruvian asparagus suppliers facing ‘severe’ shortage

2026-07-09T09:54:00+01:00By

Unusual weather patterns linked to El Niño are causing shortage and quality issues set to last weeks

US asparagus spears basket

Michigan wraps up “strong” asparagus season

2026-07-09T08:46:00+01:00By

MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand

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West Pak organic avocados 2026

West Pak Avocado unveils new organic programme identity

2026-07-07T14:56:00+01:00By

US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme

IT Orsero guacamole scene

F.lli Orsero fires up guacamole kits as consumers warm to avocados

2026-07-07T09:54:00+01:00By

Italian brand expands Duetti range with all-in-one guac pack, as consumer demand for avocados continues to grow

Tomer warns that a varietal trial is only a step toward commercialising a variety, not commercialisation itself

‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

2026-07-06T17:33:00+01:00By

Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties

Mario Slunitschek Edeka

Edeka elevates fresh produce chief to head office board

2026-07-03T09:30:00+01:00By

Germany’s largest food retailer promotes most senior fresh produce executive to board of Edeka Zentrale

Procomer pineapple promotion France

Costa Rica launches pineapple and cassava promotion in France

2026-07-03T08:11:00+01:00By

France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany