Retail news from Eurofruit
Important developments in Europe’s food retail arena, with a focus on fresh produce procurement, distribution, marketing, merchandising, and new product development.
Co-op first to switch to homegrown strawberries
For the fourth season running, Co-op says it is the first UK retailer to move to exclusively domestically produced strawberries
UK Packaging Pact goes beyond plastic
As the issue of waste continues to overwhelm local systems, the UK Packaging Pact aims to transform the whole UK packaging system into a sustainable operation through coordinated action
Afresh secures US$34mn to expand AI grocery platform
Company says platform has reduced shrinkage and boosted sales at retailers including Albertsons, Meijer, and Wakefern
New global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
Onix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
M&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
Fresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026
Greenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
Flexibility drives innovation at AVI Global Plast
Vertically integrated operations help AVI Global Plast meet changing needs of fresh produce industry and its customers.
Cavolo Nero sales up 17 per cent as fibre trend takes off
Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight
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France orders supermarkets to stop ‘deliberately misleading’ practices
Consumer affairs agency demands Carrefour, Leclerc, Aldi and Lidl cease “deceptive” marketing of fresh fruit and veg
Tesco trials AI assistant to help people write their shopping lists
UK’s largest supermarket develops AI-powered shopping assistant to offer personalised recipe ideas and automated basket creation
Agriplace rebrands as Simvia as compliance data requirements grow
Software company says change marks evolution from compliance platform to trusted infrastructure for Europe’s consumer goods market
Mastronardi promotes snack-sized tomatoes and cucumbers at CPMA
Leading North American grower-supplier will debut new lines of micro-grape tomatoes and mini snack cucumbers in Toronto
Hazera promotes seedless watermelon approach
Breeding specialist emphasises how seedless varieties are reshaping the category through consistency, convenience and reliable quality
Dulcis chimes with retailers during ‘exceptional’ season
Green kiwifruit brand appears to be gaining traction with major retailers across Europe and beyond, as it targets even bigger crop next season
Hortgro launches South African plum promotion in US
April sweepstake offers participants a chance to win a gift card while showcasing the country’s plum quality and growing characteristics
Belgian potato suppliers eye UK market opportunities
Warnez and The Potato Chef think they can offer something different with their niche varieties and innovative NPD
Carrefour to sell 400,000 tonnes of Spanish produce in 2026
Figure includes 150,000 tonnes of exports to non-Spanish markets
Unilever merges food business with McCormick
Merger will create ‘scaled, global powerhouse of flavour’ with revenues of $20 billion and portfolio of household food brands with vast produce buying power