Packaging news from Eurofruit
Packaging news and analysis for the European fresh produce business.
Sofrupak to launch ‘smart’ berry packaging with NFC chip
Adam Sikorski of Polish packaging specialist Sofrupak says the group is set to introduce innovative ‘smart’ packaging with NFC chip technology for the 2026 season, enabling product tracking from field to shelf in line with upcoming EU Digital Product Passport regulations
Fyffes guarantees banana supply despite industry challenges
The fresh produce company is working with long-term suppliers to ensure uninterrupted deliveries of premium quality bananas despite severe industry pressures
IFPA backs White House nutrition report to boost produce consumption
The International Fresh Produce Association has welcomed the second report from the White House’s Make America Healthy Again Commission, emphasising that fruits and vegetables are essential to improving national health outcomes
Dutch greenhouse workers trial exoskeletons to reduce strain
A pilot project in the Netherlands is evaluating how mechanical support devices could make repetitive horticultural tasks less physically demanding
Vidre+ technology extends shelf-life of cherries, study finds
A new study from the University of Life Sciences in Poland has demonstrated that Fresh Inset’s Vidre+ technology can significantly extend the shelf-life of cherries, with treated fruit maintaining quality for up to nine days longer than untreated samples
StepacPPC champions sustainable pallet shrouds for fresh produce
Fresh produce packaging specialist StepacPPC has introduced Xtend Pallet Shrouds, an innovative full-pallet packaging solution designed to extend shelf-life of berries and other delicate produce while reducing plastic usage during transport
IFPA expresses disappointment over global plastic pact failure
The International Fresh Produce Association has voiced concerns about the implications of the failed UN global plastics pollution treaty, warning of a fragmented regulatory landscape that could create significant challenges for international fresh produce trade
New EU packaging rules push supply chain rethink
Tosca says its circular system can help companies prepare for PPWR compliance while cutting waste and cost
Obeikan closes Valencia packaging plant
Plant produced corrugated packaging for fruit and vegetable exports and supplied major clients such as Tesco and Metro
Metis plums debut new LinerlessLid cartonboard punnets at Tesco
Launch from Coveris reflects growing trends for paper-based and branded packaging in UK
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OSY Group partners with Sharpak to extend soft fruit shelf-life
Food tech specialist OSY Group has announced a commercial partnership with packaging manufacturer Sharpak Aylesham to extend the shelf-life of soft fruits sold through UK supermarkets using innovative antimicrobial coating technology
Delhaize switches to cardboard punnets for Belgian strawberries
Belgian supermarket chain has introduced new cardboard packaging for its locally-grown strawberries, aiming to save 17 tonnes of plastic this year alone
Small label, big shift, urges Sinclair
Sinclair says a “small yet powerful” innovation like the compostable label is a good example of how “even a fruit sticker can help build a circular economy”
Florette sticks to its fresh promise
The UK salad specialist’s “Guarantee of Freshness” speaks to the importance of freshness for salad consumers, while its new product launches look to add some spice to the category
Only three weeks left to register as an exhibitor for Fruit Logistica 2026
Returning to Berlin on 4-6 February 2026, the leading trade show for the global fresh produce business offers new formats, high-level networking, and unmissable global reach
IFPA gains UN environmental accreditation to strengthen industry voice
The International Fresh Produce Association has received accreditation status from the United Nations Environment Programme, enhancing its ability to represent the fresh produce and floral industry in global environmental forums
NNZ names Ronald Hoozemans as new CEO
Netherlands-based packaging supplier has appointed former Bunzl MD as its new boss, following the retirement of Len Boot after 35 years with the company
Orsero launches on-the-go blueberry pack for busy consumers
New transparent, heat-sealed 250g pack with resealable opening aims to meet growing demand for convenient, healthy snacks
Kwik Lok joins IFPA’s Supply Chain of the Future initiative
Bag closing solution specialist Kwik Lok has become an executive sponsor of IFPA’s Harmonized Standards & Smart Data Escrow Steering Committee, signalling a commitment to modernising packaging’s role in supply chain transparency
Tosca launches webinar series on new packaging laws
Expert series guides businesses through EU and UK regulatory changes