Technology news from Eurofruit
Technology news stories with a direct relevance to the European fresh produce business, including updates on production and harvesting systems, sorting and grading machinery, packaging, coldstorage and controlled atmosphere, digital management, robots and automation, vertical farming, artificial intelligence, and machine learning.
Sorma Group unveils automated P&P-800 pick and pack system
Italian post-harvest machinery specialist Sorma Group has launched its new P&P-800 pick and pack system, featuring AI-powered automation and smart camera technology for precise fruit packaging and visual presentation
Saveggy launches plant-based coating in Sweden
Swedish startup announces one-month pilot for cucumbers with Ica and Swedish grower Odlarna
IBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
Syngenta partners with Heritable Agriculture for AI-powered seed selection
Syngenta Vegetable Seeds has partnered with AI specialist Heritable Agriculture to use artificial intelligence and historical data to better predict the best-performing commercial vegetable varieties for different regions worldwide
Peru Meet Up: building fresh connections for Latin America’s fruit trade
Join thought leaders from across the fresh produce supply chain in Lima on 28-29 October
DiMuto partners with Intel to upgrade AI-enabled fruit quality control
Collaboration to allow for AI-enabled quality control at source without need for constant connectivity
Aydi raises $7.5mn for AI agronomy assistant Orth
AI-powered field operating system Aydi has closed a $7.5mn seed round to introduce and scale Orth, an AI agronomy assistant providing real-time insights to growers facing rising costs and climate challenges.
Joan Jørgensen to retire from Janssen PMP leadership role
Janssen PMP has announced the retirement of general manager Joan Jørgensen, effective March 2026, with Geoffroy de Chabot-Tramecourt set to succeed her from October 2025
Fruitnet Tomato Congress goes on tour in southern Spain
The second day of Fruitnet Tomato Congress, held in Malaga on 11-12 November, sees delegates explore the facilities of Rijk Zwaan, Unica Group and Granada La Palma
British Berry Growers showcases sustainability gains
British Berry Growers has published its Sustainability Report 2025, highlighting how the industry is leading sustainable farming practices while supplying healthy, homegrown berries across key environmental themes
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Fyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
Softripe sets the standard
Frigotec’s Roland Wirth discusses how Softripe’s innovative ripening process is transforming fruit quality, with plans to enter US and Asian markets while expanding applications to mangoes and kiwifruit
Amazon to shut all ‘Fresh’ stores in UK
Retailer will close its 19 till-free stores in London, with plans to focus on online grocery deliveries instead
Taking on the water crisis in Iran
Decades of mismanagement have contributed to the current water crisis in Iran, but Alireza Emami, CEO of Zarrin Group, sees a new, sustainable path forward
Kubo applies new tech to strawberry sites in Canada and Saudi Arabia
Greenhouse technology specialist says it has constructed two major production facilities using its semi-closed, emission-free model
CarbonXtras scheme empowers Ghanaian farmers with climate-smart technology
A £100,000 initiative is supporting Ghanaian smallholder farmers to adopt climate-smart, regenerative farming methods using advanced soil sensor technology to combat soil degradation and climate change pressures.
Carrier Transicold launches upgrade service for refrigerated units
Company launches new upgrade service for PrimeLine designed to help users reduce input and maintenance costs
Global blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation
BioFirst launches BioWorks division in European market
BioFirst Group has officially launched BioWorks as an independent division in the European market, focusing on developing biopesticides and biostimulants to support growers with biological crop protection solutions
AgAR robotic platform advances on European orchards
Coming’s agro-bot will be on display at German exhibition Agritechnica, as the Serbian firm shows off its autonomous alternative for carrying out traditional operations in orchards and vineyards