Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
EU deal ‘won’t begin until 2027’, says NFU president
In a wide-ranging interview on stage at Festival of Fresh, Tom Bradshaw covered trade deals, PO funding, energy costs and how food and farming policies will affect fresh produce
Robot-friendly strawberry picks up Superior Taste Award
Production of premium variety Inspire set to double in 2025, according to Dutch brand owner The Greenery
BerryWorld scoops awards for premium varieties
Premium BerryWorld varieties picked up multiple awards at the 2025 Superior Taste Awards in Brussels
IFPA warning over House bill proposal
Association issues a statement in response to a House proposal to reduce WIC produce benefits
Could trade wars derail exciting fruit branding initiatives?
Successful cultivar branding initiatives rely on worldwide production of high-quality fruit that meets strict requirements
Demand grows for Zawadi raspberries
Retail enthusiasm in the UK and beyond fuels Mediterranean ramp-up of Zawadi raspberry plantings, with more than 140ha projected this year
SanLucar announces two new tennis collaborations in Germany
Valencia-based company partners with Berlin Tennis Open and SanLucar Ladies open
Stannuco shows benefits of automation in aubergines
Belgian aubergine producer Stannuco’s automated greenhouse is the result of more than a decade of observation, experience and learning, according to owner Steven Van Nuffelen
Swiss Coop to start sourcing produce from Albania
Albanian-grown tomatoes, cucumbers, courgettes, strawberries and mandarins will be sold alongside Spanish produce
Del Monte brings Pinkglow pineapple to the UAE
The pineapple variety will be available on Talabat Mart for a limited time only, the group says
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Picota cherries defy rain in Spain
Good volumes and quality are expected for this season’s crop, according to Agrupación de Cooperativas del Valle del Jerte
Fruit and veg avoid Brexit border chaos
Fresh Produce Consortium helps postpone border checks for EU imports in what CEO describes as “landmark win”
Quality key for Belgian curly endives
Dirk Declercq, chairman of the REO auction in Roeselare, West Flanders, believes specialist, high-end products like curly endives still have an important role to play at the auction
UK is a growth market for Spanish exports
The UK overtakes the US as fifth-largest non-EU export destination for Spanish food and drink
California table grape season underway
Coachella Valley began harvesting in mid-May and is expected to continue into min-July before San Joaquin Valley season will begin
Festival of Fresh 2025 attracts top retail buyers
A number of Britain’s biggest grocers will be at FPJ’s summer festival on 5 June for a day of top-level networking, insightful interviews and festival fun
New direct air link set to boost Ugandan exports to UK
Ugandan Airlines route furthers country’s export push as growers level up to access international markets
Tesco slashes price of strawberries to shift glut
Retailer said it’s expecting to sell 25 per cent more strawberries than last year after warm spring brings crop on
Picadeli Finland names Kaisa Väistö-Nurminen as new MD
Convenience brand now sells one salad every second around the world, according to owner Greenfood Group
Diversification crucial for South African citrus
The country should expand its citrus markets to counter challenges such as the US trade tariff dispute