Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Crimson Snow apple volume overtakes Kiku for first time
As Kiku Variety Management celebrates 25 years in business, the success of this white-skinned variety points to a bright future for the club apple specialist
Brand refresh signals new direction for Olympic Fruit
Company launches new website and movie inviting partners and customers to ‘Be part of the Olympic journey’
More Spanish regions sign up to stonefruit marketing campaign
From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia
Looye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
Defra delays post-Brexit border checks
UK government postpones start of physical checks on EU food imports for sixth time to avoid “serious disruption” at the border, according to report
Conditions in Turkey bode well for Alanar cherry campaign on German market
This season’s excellent cherry quality and high calibres are perfect for the German market, says Yigit Gökyigit, commercial coordinator at Turkish grower-exporter Alanar Fruit Company
Early start for Zespri as NZ kiwifruit arrives in Europe
Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe
Hoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
SanLucar teams up with Galbani for picnic promotion
Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets
Kaufland defends low banana prices
Retailer responds to criticism from Latin American industry groups and argues sales price does not always reflect the amount paid to suppliers
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Turbulent times in tomatoes
Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties
Comment: Cheap bananas are here to stay
Unless the supply of bananas into European markets can be managed somehow, shippers in Latin America, Africa and the Caribbean will always be at the mercy of retailers.
Global Tomato Congress brings category together in The Hague
Next month’s Global Tomato Congress shows the importance of specialists from across the supply chain coming together and sharing insights, research and fresh ideas for the benefit of the entire category
Melinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
Kaufland accused of ‘predatory’ banana price strategy
Group of Latin American banana industry associations say retailer has abandoned its commitments on sustainable and ethical supply
Exciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
Jumbo removes plastic from Dutch fresh produce
Cucumbers, leeks and peppers sourced from the Netherlands will no longer be sold in plastic packaging, says retailer
Jersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
Vog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
South African fig exporters hope for better year
The country’s fig industry is confident that it will exceed the previous season’s export volumes