Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
VentureFruit strengthens North American footprint with strategic berry partnership
California Giant Berry Farms to license selection of premium VentureFruit berry varieties
Family Tree Farms promotes commercial directors amid global market investments
Carla San Martin and Chris Taylor have seen their roles widen as the blueberry and stonefruit producer strengthens its international footprint
US blueberry sector receives funding for export expansion
The US Highbush Blueberry Council has been awarded US$513,948 from the USDA’s Market Access Program to drive export growth in priority markets
Intercitrus to activate €5mn annual plan
Spain’s orange and mandarin interprofessional will use funds to carry out promotion, R&D and plant health protection
Australian macadamias source market insights in Europe, US and Asia
Data from online and offline retailers to help the industry effectively supply key export markets
Fratelli Orsero launches carnival-themed exotic fruit pack
Italian brand marks Mardi Gras celebrations with limited-edition line, featuring mask kit made from repurposed cardboard fruit trays
MSU AgBioResearch launches Growing Healthy Together Initiative
Initiative targets a variety of health challenges, from soil health and water quality to nutrition, chronic disease and food access
Last chance to register for 2026 Spain Food Nation Summit
Organic produce and opportunities to boost exports from Spain to the UK will be focus of free event in London
Chiquita’s Pop by Nature campaign back for third year
Multinational aims to bring everyday joy to life in collaboration with artist Jiaqi Wang
Tomato sector on the hunt for ‘standout’ baby plum variety
There is currently a lack of options in the premium tier with resistance to ToBRFV, according to BASF’s customer marketing specialist
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New CPI basket reflects changing tastes of Spanish shoppers
Avocados and blueberries added to Consumer Price Index for first time in 2026
World Avocado Organisation marks decade of European growth
At Fruit Logistica, the WAO highlighted ten years of data-led growth that has helped turn the fruit into a mainstream food across Europe
Pop Its cucumbers set for US retail launch
Mini cucumbers ready to hit the supermarket shelves after appearances at Global Produce & Floral Show and Fruit Logistica
Less green, more green: Albert Heijn cuts out carrot tops
The Netherlands’ largest food retailer says it has chopped out foliage and packaging from its bunched carrot line
BelOrta launches TV campaign to support F&V consumption
Connected by Taste campaign aims to restore the importance of fruit and vegetables in people’s everyday lives
Dutch supermarkets run low on berries and veg
Recent adverse weather in Spain and Morocco has apparently left a number of retailers in the Netherlands short of supply
Kanzi amplifies brand campaign with playlist promotion
Marketer aims to raise its sales volume with a focus on the energy consumers derive from listening to music
Itaueira celebrates return to international markets
Brazilian exporter’s presence at Fruit Logistica 2026 in Berlin underlined its renewed focus on exports after a seven-year hiatus
MWW wins Gold GroceryAid Award for charity support
UK fresh produce importer and distributor Minor, Weir & Willis has received the Gold GroceryAid Award for its work supporting the national grocery charity
Ahold-Delhaize reports on positive 2025
Retailer enjoys growth in sales and operating income despite what CEO Frans Muller calls a “rapidly shifting environment”