Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Expert voices, fresh perspectives at Fruitnet Tomato Congress
Fruitnet’s industry-leading event for the global fresh tomato business comes to Malaga, Spain, on 11-12 November, with expert speakers set to explore how the category is likely to evolve in the coming years
Ifco expands southern Italy operation with three new hubs
Reusable packaging specialist expands logistics footprint to strengthen regional partnerships and ensure container availability during peak seasons
Tiffani brings Hollywood stardust to bagged salads
American TV star Tiffani Thiessen talks healthy eating, life on the road and her new collaboration with Fresh Express
Peru launches promotional avocado campaign across China
Online and in-store activations drive 50 per cent increase in market price
Applications open for Fruit Logistica Innovation Award 2026
FLIA Fresh Produce and FLIA Technology participation is free of charge, so make sure you submit your application before the end of October
Tunisia finds advantage in date heritage
Dates are helping to meet rising demand for healthy sweet foods, and Tunisia’s Deglet Nour variety, sold with the branch attached, offers an extra visual appeal
Peru, Mexico and Chile officially launch the Global Grape Group
Alliance seeks to promote industry’s sustainability by enhancing promotional efforts to increase fresh grape consumption in the US
Agrintesa sees growth ahead for Italy’s ‘autumn gold’
Demand for Italian persimmons is rising among younger Italian consumers and in European export markets, according to producer group Agrintesa and marketing cooperative Alegra
The robot from Del Monte says ‘buy my bananas’
Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit
Palestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
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Sati and Transnova Africa win platinum logistics award
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
IFPA Global Produce & Floral Show concludes after “transformative days”
The International Fresh Produce Association’s flagship event attracted attendees from more than 50 countries, with record buyer engagement and major announcements including a new data intelligence platform
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
Zespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
Hazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
Greece prepares for tough kiwifruit campaign
Grower expectations for higher prices are putting pressure on Greek kiwifruit exporters ahead of the new season, as Greek volumes continue to grow as the European market slows
Rob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
Yuksel Seeds partners with LVG for Sweetloom tomato exclusivity
Yuksel Seeds and Lakeshore Veggie Growers have signed an exclusive agreement for the award-winning Sweetloom F1 tomato variety, marking a strategic expansion into North America’s premium tomato market
USA Pears unveils first new logo in 40 years
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
Rockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen