Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Global blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation
Carrefour closes more Gulf-based operations
After exits from Oman and Jordan, the French retailer has announced the closure of its Bahrain and Kuwait stores, as Majid Al Futtaim rolls out its HyperMax brand
Sweet Sensation pear harvest begins with 6,000 tonnes expected
Premium pear variety has established itself as a European retail mainstay, with Dutch growers expecting to strong demand this season as harvesting gets underway
‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
Shaffe rebrands as Southern Hemisphere Fruit Alliance
The 34-year-old advocacy group for Southern Hemisphere fresh fruit exporters has adopted a new name and logo to better reflect its mission of unifying the diverse regional fruit sector
Polish berries go the distance as season starts
Polskie Jagody adds new commercial raspberry production to complete its berry portfolio while continuing to expand its global reach and test new varieties
Philippe Binard highlights European strawberry production decline despite €2.7bn market value
European strawberry production has declined 13 per cent over the past decade despite representing a €2.7bn market, with cultivation now covering 74,000ha, Freshfel Europe’s Philippe Binard told the International Strawberry Conference
Genesis Fresh eyes global expansion despite labour shortages
Polish exporter Genesis Fresh is preparing for a larger apple crop this season while navigating climate uncertainties and labour shortages
SanLucar forges ahead with Asian expansion
Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
Romagna stonefruit producers plan investment in better varieties
Suppliers in the Italian region report increased demand for their PGI-certified peaches and nectarines, with strong commercial interest in domestic and German markets driving plans for further development
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Belgian Truval Conference pear makes introduction in Japan
A warm welcome was given to the presentation of Truval Conference pears from Belgium at this month’s Osaka World Expo in Japan
Hamburg’s century-old Grossmarkt remains vital produce hub
Hamburg’s Grossmarkt has supplied fresh produce across northern Europe for over a century, with 330 companies handling 1.5mn tonnes each year at the historic wholesale market
South Africa eyes promising stonefruit season despite challenges
South African stonefruit growers are looking ahead to a positive season following last year’s significant volume increases, though US tariffs present new challenges
Freshfel questions EU’s ‘boosted’ budget and ‘Buy European Food’ campaign rebrand
The European fresh produce association has reached out to Commission president Ursula von der Leyen seeking clarity on promotion funding and expressing concerns about the rebranding of EU campaign messaging
California Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
Sun World spotlights late-season variety innovation
Breeder welcomed more than 300 guests to August 2025 Field Day Event
Driscoll’s appoints Jiunn Shih as first global marketing chief
Appointment reunites former Zespri executive with ex-CEO Dan Mathieson, and underscores company’s commitment to strengthening global brand presence
Spanish fresh produce consumption dips 1 per cent in early 2025
Total household consumption of fresh produce in Spain reached 2.74mn tonnes during January-May 2025, representing a 1 per cent year-on-year decline, according to data processed by Fepex
IFPA backs White House nutrition report to boost produce consumption
The International Fresh Produce Association has welcomed the second report from the White House’s Make America Healthy Again Commission, emphasising that fruits and vegetables are essential to improving national health outcomes
Fyffes launches new banana campaign across Ireland
The iconic fruit marketer is rolling out a playful new marketing initiative featuring its branded bananas in unusual situations against famous Irish landmarks