Markets news from Eurofruit

Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

AFL VN export seminar panel discussion

Great potential for Vietnam exports


Modernising production methods and managing growth of China market among key issues for Vietnam’s fresh fruit exports, hear attendees at Asia Fruit Logistica seminar

2 NL Albert Heijn AI

Albert Heijn uses AI to improve strawberry offer


Retailer says new technology can cope with variations in product shelf-life and make far more accurate predictions 


Lidl delivers pay hat-trick


Lidl store and warehouse workers receive third pay rise in 12 months

REDPOP_Double Decker_UK 1

RedPop gets a ticket to ride


The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring

Frutura avocado box

Frutura announces major consolidation in avocados


Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year

Freshippo store

Zespri, Driscoll’s and Garces Fruit sign Freshippo deals


Alibaba-owned Chinese retailer ramps up fresh produce procurement programme ahead of a planned IPO in the next 12 months

Global Tomato Congress 2023 – 34

Photos: Global Tomato Congress 2023


A selection of pictures from Fruitnet’s Global Tomato Congress, which brought more than 300 people from 50 countries together at the Beurs-WTC in Rotterdam on 16 May 2023

Salvador Cervera (left) and Enrique Soler of Fedemco report rising demand for wooden packaging

Wooden revolution?


Enrique Soler and Salvador Cervera of Fedemco tell Fred Searle why they are confident wooden packaging will play an important role at British and European supermarkets as retailers’ push for sustainability continues

Almaverde Bio island

Almaverde Bio sees benefits of organic “islands”


As it opens its 50th organic branded space in Italian supermarkets, Almaverde Bio says dedicated organic areas help reach new consumers

Mixed fresh-cut produce supermarket shelf Adobe

Freshfel issues warning on marketing standard implications


Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables


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'Life is all about small pleasures' by Spain's Sylvie Pabion has been shortlisted in the Moments of Joy category

Pink Lady sponsors new food photography category


The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year

ClemenGold mandarins on sale in China

New theme for ClemenGold


This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’

Ceres apple harvesting South Africa

South African retailer rallies to fight hunger


Food Lover’s Market again comes to the aid of hungry South Africans as economic decline continues to affect citizens

Wholesale market employee holding box of veg

WUWM launches Love Your Local Market


The importance of wholesale markets will be emphasised and celebrated globally throughout May

Vog Marlene Folders 2

Vog unveils new variety folder highlighting flavours of Marlene


Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials