Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Moroccan berry volumes curbed by cold
Adverse weather is creating challenges for Moroccan berry growers, limiting volumes and keeping prices up, as demand from the UK remains firm
Analysis: Brazil builds fresh export momentum
The country’s fruit exports have grown steadily over the past decade and surged in 2025, as Wayne Prowse reports
Tru-Cape cultivates new connection with Harvard Business School
Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets
Eosta launches Organic Fruit Heroes brand
Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market
Rewe Group agrees pioneering three-party vegetable supply deal
German retailer forms binding, five-year partnership in what it says is country’s first three-party agreement for fresh produce
Lidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
Sun World grape varieties gain traction in Namibia
Breeder has announced licensing agreements with multiple Namibian exporters, strengthening its presence in early season production regions
SanLucar launches new citrus campaign
Under the slogan Start Fresh, Feel Well!, the campaign features eye catching in-store materials and digital social media actions
Semillas Fitó’s Waikiki melon wins Flavour of the Year award
The exotic melon receives the award for the first time in Spain and third time in Portugal
Fall Creek to unveil new Sekoya Nova variety at Fruit Logistica 2026
High-chill blueberry variety offers shelf-life exceeding 60 days and approximately 80 per cent of fruit above 18mm diameter
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Polish apple exporter reports solid season despite market pressures
Jan Nowakowski of Polish apple exporter Genesis Fresh says this season has demonstrated the importance of flexibility and diversification
New Amazon Now service offers ultra-fast delivery of fresh produce
Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes
Chilean blues go on marketing offensive in Argentina and Brazil
One of the Blueberry Committee’s key goals this season is to boost exports to regional markets
‘Sustainability now a priority for banana consumers’
Caoimhe Buckley, chief corporate affairs officer at Fyffes, tells Fred Searle about the key trends, challenges and opportunities shaping the global banana industry
Avocados on the rise in Lebanon
Investment is pouring into avocado production in Lebanon, with the Avocado Lebanon Association working to ensure growers meet all the requirements for European market access
Waitrose bananas to join Waitrose Foundation
By this summer, all Waitrose bananas will carry the Fairtrade and Waitrose Foundation labels, as the retailer steps up its commitment to banana farming communities
Swissport opens first UK perishables centre at Heathrow
New centre features temperature controlled handling areas and a Border Inspection Post to enable processing of imports of fresh produce and seafood
Stellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
Ulisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
Lidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in