Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
EuFruitbasket campaign makes European debut
Campaign seeks to boost fruit consumption in Germany and Spain
Lidl to push fresh fruit as UEFA Europa League and Conference League sponsor
Partnership will see discounter encourage fruit consumption, conscious nutrition and an active lifestyle
New Gala clones from CIV stand out for early colouration
Italian breeder’s new varieties are said to develop colouring earlier than other Gala clones
Rockit set for Back to School period in Gulf
Kids’ return to school seen as key sales period for Rockit apples in the Middle East region, with a strong omni-channel campaign planned for the season
Italian trade mourns death of Claudio Scalise
Leading marketing expert played an instrumental role in developing a strong international reputation for Italy’s fresh fruit and vegetables
Zespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories
World Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
Kenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
Prices rise in Israel due to Turkish ban
Turkey’s decision to halt trade with Israel over its war in Gaza leads to increase in fruit and vegetable prices for Israeli consumers
New tech helps importer avoid the avocado hard sell
Well-timed investment in technology and a carefully planned procurement programme have combined to give UK importer Worldwide Fruit a considerable advantage
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Raspberry volumes expected to rise throughout August
Production is forecast to increase following a period of reduced production due to adverse weather
Europe’s pear production begins slow recovery
Volumes in Italy and France set to rebound after weather-affected campaign, but growers in Belgium, Netherlands and Spain expect significant decline in production
EU apple crop shrinks amid continued climate uncertainty
Next season’s volume set to fall to around 10.2m tonnes, mainly as a result of declining production in the eastern part of the continent
Tesco partners with Rijk Zwaan to launch ‘UK first’ orange-fleshed watermelon
Spanish-grown variety is available at selected stores, with retailer looking to gauge customer experience
Demand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
Meet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
Pink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
Sekoya unveils Livie Blueberry Dispenser
The dispenser is Sekoya’s latest move to develop the snacking category for its blueberry varieties
Cosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
Aldi named UK’s cheapest supermarket
Grocer 33 price comparison survey finds Aldi 2p cheaper than Lidl for basket of 33 grocery items