Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Alternatives sought for Brazilian foods hit by Trump tariff
The Brazilian government has responded to the US’s move to slap a 50 per cent tariff on Brazilian produce by facilitating direct purchases for use in public schools and hospitals
Italian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
French campaign Jamais Trop focuses on affordability
Interfel’s Jamais Trop Econome, or Never Too Economical, campaign is back in September to help consumers on a budget to eat a healthy diet full of fresh fruit and vegetables
US tariffs push South Africa closer to Eastern markets
South Africa is rapidly expanding market access for its fresh produce in Eastern markets, particularly China and India, as US tariffs of 30 per cent force exporters to seek alternative destinations
Fruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
Westfalia Fruit highlights growing Asian avocado demand
Global supplier points to expanding market access from African origins as key development enhancing supply flexibility for Asian customers
The Greenery and BelOrta launch FreshAlliance cooperation
Dutch and Belgian cooperatives have officially established a Transnational Union of Producer Organisations, aimed at creating added value while maintaining their independent structures
South Africa’s blueberry sector rebounds with promising growth outlook
After several challenging years of declining production, South Africa’s blueberry industry is poised for a comeback with strong volumes expected during the peak season over the next two months
Scottish firms behind world-first GigaFarm in Dubai
Agritech manufacturer IGS and deployment partner Modutec have teamed up for a project designed to replace 1 per cent of food imports in the UAE
BerryWorld Asia launches with China debut and India campaign
Agroberries Group has established a new regional division, BerryWorld Asia, to distribute its licensed berry varieties across Asian markets, including first-time entries into China and India
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Flash Gala aims for further success
The Flash Gala apple brand has achieved its most successful season since launch, with profitability levels dramatically improving year-on-year and prices exceeding expectations
Wonderful Company tops 2025 People Companies That Care list
Fresh produce giant The Wonderful Company has been named number one on the 2025 People Companies That Care list, climbing from third place last year, recognising its extensive community and employee initiatives
Agrial centred on sustainability
At its salad production sites in both Suffolk and Essex, the owner of the Florette salad brand aims to deliver on its promise of freshness while boosting the biodiversity of the local area
Dole wins gold at Brandon Hall Group leadership awards
Fresh produce giant Dole has secured gold recognition at the prestigious Brandon Hall Group HCM Excellence Awards for its international Key Talent Programme, marking outstanding achievement in leadership development
Fresh Del Monte wins 2025 Sustainability Leadership Award
Fresh produce group honoured for advancing environmental and social impact while delivering measurable business results, including meeting Scope 1 and 2 reduction targets seven years ahead of schedule
Film highlights collaborative efforts of B Corps
Stemilt Growers and the Equitable Food Initiative both feature in a short film examining the efforts of certified B Corporations to create resilient and inclusive food supply chains
Flash Gala harvest hits record 1.48mn cartons in 2025
The 2025 Flash Gala apple harvest has set a new record with 1.48mn cartons packed, representing a 41 per cent increase on the previous season as orchards reach maturity and quality improves
SummerStar Ruby grapefruit champions sustainability across European markets
A coalition of South African citrus growers has united to promote their new SummerStar Ruby grapefruit variety across Europe, emphasising not only its superior flavor but also its sustainable and ethical production credentials
Greenfood reports strong Q2 results with increased profitability
Swedish fresh produce marketer Greenfood has announced strong second quarter results for 2025, with adjusted EBITDA increasing by 16.1 per cent to SEK139.3mn, driven by improvements across all business areas
Driscoll’s One Family, One Earth campaign wins marketing plaudits
Awards highlight Driscoll’s community investments and environmental sustainability initiatives