Markets news from Eurofruit

Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.

Buenas Hasta El Hueso campaign

More Spanish regions sign up to stonefruit marketing campaign


From this year, cooperatives in Extremadura and Andalusia will join those from Murcia, Valencia, Aragón and Catalonia

Jos Looije

Looye intent on meeting the highest taste expectations


The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed

Brexit border AdobeStock_295530239

Defra delays post-Brexit border checks


UK government postpones start of physical checks on EU food imports for sixth time to avoid “serious disruption” at the border, according to report

Yigit Gökyigit, Alanar

Conditions in Turkey bode well for Alanar cherry campaign on German market


This season’s excellent cherry quality and high calibres are perfect for the German market, says Yigit Gökyigit, commercial coordinator at Turkish grower-exporter Alanar Fruit Company

BE Zespri Zeebrugge April Week16 1

Early start for Zespri as NZ kiwifruit arrives in Europe


Europe and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe

Hoogstraten strawberries

Hoogstraten strawberries show benefits of working together


Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital


SanLucar teams up with Galbani for picnic promotion


Premium cheese brand marketed alongside SanLucar tomatoes in German supermarkets

Kaufland_Fairtrade Banane

Kaufland defends low banana prices


Retailer responds to criticism from Latin American industry groups and argues sales price does not always reflect the amount paid to suppliers

Labour supply is just one of the challenges facing UK tomato growers at the moment

Turbulent times in tomatoes


Cost pressures, supply chain disruption, and the threat of ToBRV are taking their toll on the British tomato sector, but Alex Margerison-Smith of Keelings sees opportunities for innovative growers with a focus on premium varieties

GB banana Booths Keswick

Comment: Cheap bananas are here to stay


Unless the supply of bananas into European markets can be managed somehow, shippers in Latin America, Africa and the Caribbean will always be at the mercy of retailers.


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Global Tomato Congress 2022

Global Tomato Congress brings category together in The Hague


Next month’s Global Tomato Congress shows the importance of specialists from across the supply chain coming together and sharing insights, research and fresh ideas for the benefit of the entire category

Melinda ABCz Morgana Ernesto Seppi Willem Broux

Melinda acquires master licence for Morgana apple brand


Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety

DE bananas Kaufland

Kaufland accused of ‘predatory’ banana price strategy


Group of Latin American banana industry associations say retailer has abandoned its commitments on sustainable and ethical supply

Syngenta ToBRFV 121038 Myrador

Exciting times for tomatoes


Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV

NL Jumbo peppers cucumbers

Jumbo removes plastic from Dutch fresh produce


Cucumbers, leeks and peppers sourced from the Netherlands will no longer be sold in plastic packaging, says retailer