Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
Cathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
China maintains top position in global apple industry
New report shows China’s apple output currently exceeds 51mn tonnes, while annual consumption surpasses 47mn tonnes
Italians buy more fruit and veg as big retailers strengthen grip on market
Consumers in Italy bought more fresh produce in 2025 for first time in years, with packaged and organic products performing especially well
Dutch fresh produce consumption rises slightly in 2025
First consumption increase in the Netherlands for several years comes as demand for fresh convenience evolves
Bulgaria eyes Europe’s winter supply gap
Producers secured new contracts and direct retail deals at Fruit Logistica, but structural challenges could undermine sector’s hard-won momentum
Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Comment: Middle East conflict threatens European exports
Philippe Binard of Freshfel Europe considers the potential fallout for fresh produce suppliers after military action escalated in the Middle East
Aubergines offer consumption hope
Efforts to arrest declining vegetable consumption have largely been futile, but the versatile aubergine offers a way to attract a younger audience
Comment: Consolidation is crucial for the blueberry business
Joanna Sapała, export manager at Baltic Berry in Poland, says consolidation is not a threat but a response to the market
Comment: EPR is reshaping produce packaging – less may finally be more
Modern labels carry branding, traceability, disposal guidance and digital links, and weigh a fraction of a gram compared with other packaging types
Comment: Greenhouse tech is often ‘too costly to scale’
Technological complexity and high costs will continue to restrict growth of covered production, especially in the US, says Kubo CEO
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Comment: Our sector faces a talent crisis
Products and partnerships remain the core of any fresh produce business, but labour is another vital resource under increasing pressure, says Mark Grim
Analysis: A new era for appetite
Weight loss medication is transforming the food industry, but how can the fresh produce sector make the most of it?
Comment: A new dawn for innovation – why the EU’s gene editing ruling matters
Steve Nelson, CEO of Plant Sciences Genetics, says the EU’s agreement on gene-edited plants marks a turning point for plant breeding innovation
Food security is built, not grown
Food security will not be solved by farming alone. It will be solved by infrastructure funded at scale
ECA demands rethink on funding remote territories
The European Court of Auditors calls for focus on long-term sustainability in EU’s outermost territories to preserve soil and adapt to climate change
Analysis: Brazil builds fresh export momentum
The country’s fruit exports have grown steadily over the past decade and surged in 2025, as Wayne Prowse reports
Comment: Smart and sassy will stop the snickering
Time for the fruit and veg business to convince the world that its products are worth a lot more than they are led to believe
‘Sustainability now a priority for banana consumers’
Caoimhe Buckley, chief corporate affairs officer at Fyffes, tells Fred Searle about the key trends, challenges and opportunities shaping the global banana industry
Egyptian citrus exports up for UK challenge
Demand for Egyptian citrus has seen a surge to the UK market post-Brexit, but competition from EU suppliers is a resurgent threat
CSIF questions French measure on suspension of imports
The decree proposed by the French government on the suspension of food imports from third countries “contravenes European rules”, according to the French Chamber of Fruit and Vegetable Importers