Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
“Illusion of stability” exposed by Gulf crisis
The supply chain must learn to operate amid uncertainty, says Stefano Iorini of Global Star Group, focusing on “resilience, flexibility and alignment”
Bananas under pressure, but the solutions exist
The global banana sector faces a plethora of challenges, but industry experts insist the fruit’s future can be made secure by appropriate measures
Egypt acts to limit impact of Gulf disruptions
In response to logistical and cost pressures from the war in the Middle East, Egyptian authorities and citrus exporters are implementing strategic measures to maintain trade
Comment: The quiet recalibration of India’s fruit imports
Soma Sengputa, trade advisor at Flanders Investment & Trade, unpacks the true impact of India’s recent free trade deal ‘blitz’
Is the UK grape market heading from feast to famine?
Analysis from UK fruit importer Richard Hochfeld predicts a switch from a demand-driven to a supply-driven market in the UK around week 16
Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Berry supply chain collaboration ‘essential’ amid significant cost pressures
Nick Marston, chairman of British Berry Growers, shares his thoughts on the impact of the Middle East conflict as the peak UK berry season approaches
Food industry ‘must move beyond simply reporting carbon emissions’
Richard Bonn, co-founder of Aethr Associates, argues new approach is needed to unlock true value of decarbonisation
GPG says Chilean blueberry industry is in “transition, not decline”
Co-owner Jamie Petchell toured the country’s blueberry growing regions and saw a business that is adapting to meet current challenges
Analysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
Cathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
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China maintains top position in global apple industry
New report shows China’s apple output currently exceeds 51mn tonnes, while annual consumption surpasses 47mn tonnes
Italians buy more fruit and veg as big retailers strengthen grip on market
Consumers in Italy bought more fresh produce in 2025 for first time in years, with packaged and organic products performing especially well
Dutch fresh produce consumption rises slightly in 2025
First consumption increase in the Netherlands for several years comes as demand for fresh convenience evolves
Bulgaria eyes Europe’s winter supply gap
Producers secured new contracts and direct retail deals at Fruit Logistica, but structural challenges could undermine sector’s hard-won momentum
Comment: Middle East conflict threatens European exports
Philippe Binard of Freshfel Europe considers the potential fallout for fresh produce suppliers after military action escalated in the Middle East
Aubergines offer consumption hope
Efforts to arrest declining vegetable consumption have largely been futile, but the versatile aubergine offers a way to attract a younger audience
Comment: Consolidation is crucial for the blueberry business
Joanna Sapała, export manager at Baltic Berry in Poland, says consolidation is not a threat but a response to the market
Comment: EPR is reshaping produce packaging – less may finally be more
Modern labels carry branding, traceability, disposal guidance and digital links, and weigh a fraction of a gram compared with other packaging types
Comment: Greenhouse tech is often ‘too costly to scale’
Technological complexity and high costs will continue to restrict growth of covered production, especially in the US, says Kubo CEO
Comment: Our sector faces a talent crisis
Products and partnerships remain the core of any fresh produce business, but labour is another vital resource under increasing pressure, says Mark Grim