Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
Comment: Kiwifruit needs coherent competition, not unsustainable speculation
The kiwifruit industry’s recent expansion in Europe has brought it to a decisive moment, one where its future viability is at stake, says Marco De Nadai
HM Clause says tomato disease resistance is just the start
HM Clause’s tomato breeding coordinator Katarzyna Grabka discusses the company’s intensified efforts to develop ToBRFV-resistant varieties, climate adaptation strategies, and new launches including Freeman and Centinela ahead of the Fruitnet Tomato Congress in Malaga
Yuksel targets tomato growth amid ToBRFV challenges
Ahead of the Fruitnet Tomato Congress, Yuksel’s Hicham Abba discusses the company’s ToBRFV-resistant portfolio expansion and opportunities in premium tomato segments despite industry challenges
Comment: The future of food is in local intelligence
Arie Havelaar of Dutch company Sawari Fresh explains how regional collaboration, sustainable practice, and data-driven insight can create new, local supply
Can varietal diversity shore up profitability of Peruvian exports?
New analysis from Fresh Fruit Peru suggests more varietal segmentation will protect exporters against growing price volatility
Conversations
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant returns to Fruitnet’s podcast series to explain how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Amazon Fresh store closures call checkout-free tech into question
Comment: Amazon Fresh project demonstrates how rushing into checkout-free technologies without robust testing can be costly and operationally challenging
The water challenge: why embracing the Raingrown concept offers a real solution
As water resources come under mounting pressure globally, Eosta says its Organic Raingrown concept offers a sustainable alternative for water-intensive crops, relying solely on natural rainfall while supporting better soil water retention through organic farming methods
Comment: Molecular scissors tied up in legal knots
New genomic techniques offer unprecedented opportunities to transform plant breeding, but there are some big regulatory challenges ahead
Rijk Zwaan strengthens Asian market position with innovative products and increased presence
Ahead of Asia Fruit Logistica, Rijk Zwaan reveals expansion across Asia including a new Korean subsidiary, R&D facilities in Vietnam and Japan, and innovative product developments tailored to regional markets
Poland seeks new apple opportunities
Apple group Genesis Fresh has maintained its export volumes and is actively exploring new markets despite a weather-affected drop in volumes this season, according to Jan Nowakowski
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US Northwest pear industry set for production rebound in 2025/26
After several seasons of reduced volumes, Oregon and Washington pear growers are anticipating a significant production increase for 2025/26, with plans to strategically expand exports despite global market challenges
Analysis: Is Chiquita Panama past the point of no return?
Strike action has pushed the multinational out of the Central American country, possibly forever. So what does the future hold for the people and plantations it has supported for more than a century?
Comment: fresh produce sector faces sustainability turning point
The global fresh produce sector is experiencing a rapid shift in sustainability requirements, with Egyptian growers and exporters now facing pressure to move beyond mere compliance to demonstrating measurable environmental and social impact
Ozone: a cleaner, smarter future for fresh produce
In June, MAF Industries hosted Open Days in Wenatchee and California, to give producers rethinking their treatment of water the chance to see ozone in action, says MAF’s Camilla Khrulova
Comment: Tropical fruit market outlook remains positive despite global challenges
Despite widespread geopolitical turmoil and economic challenges, the outlook for tropical fresh fruit remains extremely positive according to RaboResearch’s Cindy van Rijswick at the Fruitnet Tropicals Congress.
The future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
![GEN Blueberries AdobeStock_54426492[1]](https://d3fwccq2bzlel7.cloudfront.net/Pictures/100x67/7/3/7/140737_genblueberriesadobestock_544264921_649093.jpeg)
Three key trends reshaping cold chain management for fresh produce
As the global direct-to-consumer food market heads toward US$195bn by 2031, three major technological developments are transforming cold chain management for fresh produce delivery
Is the EU deal simply passing on the BTOM?
Comment: Will the new UK/EU deal signal the end of delays over border food classification, asks IPP’s regional managing director Andy Maddock
Comment: Ecuador’s banana industry rejects report on workers’ rights
In a letter addressed to Fruitnet, industry leaders defend labour standards and point to recent social progress
British consumers “confused” by packaging recycling
Research by Aquapak shows that consumers are unsure despite the introduction of extended producer responsibility