Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
Rijk Zwaan strengthens Asian market position with innovative products and increased presence
Ahead of Asia Fruit Logistica, Rijk Zwaan reveals expansion across Asia including a new Korean subsidiary, R&D facilities in Vietnam and Japan, and innovative product developments tailored to regional markets
Poland seeks new apple opportunities
Apple group Genesis Fresh has maintained its export volumes and is actively exploring new markets despite a weather-affected drop in volumes this season, according to Jan Nowakowski
US Northwest pear industry set for production rebound in 2025/26
After several seasons of reduced volumes, Oregon and Washington pear growers are anticipating a significant production increase for 2025/26, with plans to strategically expand exports despite global market challenges
Analysis: Is Chiquita Panama past the point of no return?
Strike action has pushed the multinational out of the Central American country, possibly forever. So what does the future hold for the people and plantations it has supported for more than a century?
Comment: fresh produce sector faces sustainability turning point
The global fresh produce sector is experiencing a rapid shift in sustainability requirements, with Egyptian growers and exporters now facing pressure to move beyond mere compliance to demonstrating measurable environmental and social impact
Conversations
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Fruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Ozone: a cleaner, smarter future for fresh produce
In June, MAF Industries hosted Open Days in Wenatchee and California, to give producers rethinking their treatment of water the chance to see ozone in action, says MAF’s Camilla Khrulova
Comment: Tropical fruit market outlook remains positive despite global challenges
Despite widespread geopolitical turmoil and economic challenges, the outlook for tropical fresh fruit remains extremely positive according to RaboResearch’s Cindy van Rijswick at the Fruitnet Tropicals Congress.
The future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
![GEN Blueberries AdobeStock_54426492[1]](https://d3fwccq2bzlel7.cloudfront.net/Pictures/100x67/7/3/7/140737_genblueberriesadobestock_544264921_649093.jpeg)
Three key trends reshaping cold chain management for fresh produce
As the global direct-to-consumer food market heads toward US$195bn by 2031, three major technological developments are transforming cold chain management for fresh produce delivery
Is the EU deal simply passing on the BTOM?
Comment: Will the new UK/EU deal signal the end of delays over border food classification, asks IPP’s regional managing director Andy Maddock
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Comment: Ecuador’s banana industry rejects report on workers’ rights
In a letter addressed to Fruitnet, industry leaders defend labour standards and point to recent social progress
British consumers “confused” by packaging recycling
Research by Aquapak shows that consumers are unsure despite the introduction of extended producer responsibility
MAF Industries redefines process water
In the US, MAF Industries is demonstrating that process water is a resource to be harnessed for superior fruit quality, reduced waste and enhanced shelf life, with open days planned for 11-12 June in Wenatchee, Washington
Egypt provides early edge with Arra grape varieties
Arra varieties are redefining the start of the table grape season in Egypt, with premium Arra varieties allowing growers to offer consumers a differentiated experience
Challenging campaign for Greek strawberries
Greek strawberry producers have faced significant challenges this past season, including unfavourable weather conditions, labour availability issues and high costs, but Labidino eyes expansion in 2025/26
Compostable packaging – a solution beyond PPWR mandates
The fresh produce packaging industry faces both challenges and opportunities, according to Patrick Gerritsen of Bio4Pack
Packaging’s pivotal fresh produce role
Nancy Nicholas, senior development engineer and food scientist for Amcor, looks at the key challenges facing the fresh produce packaging business and champions its contribution to a sustainable future
Analysis: Peru’s export business is right on trend
Recent poor weather dampened its growth, but overall the country’s export trade remains buoyant, as Wayne Prowse reports
North Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
EU-UK deal “hopeful” sign for trade
Reduced border checks would be welcomed by Belgian exporters during an important period for tomatoes, peppers and aubergines