Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
Israeli potato exports on the decline
The potato sector in Israel has been hit by the impact of war as well as improvements in post-harvest treatments in Europe, leading to a drop in exports
Analysis: Dole campaign reflects branding shift for fresh produce
Company’s focus on brand awareness in France marks pivotal shift in European fresh produce sector, according to Paris-based analyst
Comment: India’s blueberry industry poised for rapid growth
New genetics, and careful production development will be key to developing India’s domestic blueberry industry and capturing its untapped consumer, writes Global Plant Genetics’ Jamie Petchell
Comment: New genes policy is a smart one
Darron Saltzman explains what the EU’s decision to allow certain gene-edited products will mean for fresh produce breeders
Analysis: Seeded grapes ‘almost completely disappearing’
Dutch industry organisation GroentenFruit Huis says imports into the Netherlands have grown by 40 per cent in past decade
Conversations
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Comment: Why compostable fruit labels are the future of fresh produce packaging
The fresh produce industry is turning to certified compostable labels as a strategic response to environmental, regulatory and consumer pressures
Comment: Data is unseen key to post-harvest profit
How to prevent waste? Improved handling and logistics are vital, but bigger opportunities lie in better planning, writes Carmen Berkhout of Source
Breeders respond to EU proposal on gene edited crops
Some of the world’s leading plant breeders share their thoughts on this week’s landmark EU agreement to allow gene-edited fruits and vegetables
IGD warns UK food industry faces "make-or-break" 2026
IGD’s latest Economic Viewpoint report warns that UK food and drink businesses must prepare for a volatile environment in 2026
Analysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD
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Is the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
Comment: We need fairness and accuracy in race to net zero
Fairmiles programme lead Simon Derrick explains why retailers, NGOs and academics are joining forces
Comment: British farming must transition to regen without delay
James Young of McCain Foods GB calls for cross-sector collaboration and government support to facilitate swift transition to regenerative farming
Comment: CSR is a bridge between business and society
Every company carries social obligation far beyond business, says Alireza Emami, CEO of Iranian trader Zarrin Group
Comment: Kiwifruit needs coherent competition, not unsustainable speculation
Kiwifruit industry’s recent expansion in Europe has brought it to decisive moment, one where future viability is at stake, says Marco De Nadai
HM Clause says tomato disease resistance is just the start
HM Clause’s tomato breeding coordinator Katarzyna Grabka discusses the company’s intensified efforts to develop ToBRFV-resistant varieties, climate adaptation strategies, and new launches including Freeman and Centinela ahead of the Fruitnet Tomato Congress in Malaga
Yuksel targets tomato growth amid ToBRFV challenges
Ahead of the Fruitnet Tomato Congress, Yuksel’s Hicham Abba discusses the company’s ToBRFV-resistant portfolio expansion and opportunities in premium tomato segments despite industry challenges
Comment: The future of food is in local intelligence
Arie Havelaar of Dutch company Sawari Fresh explains how regional collaboration, sustainable practice, and data-driven insight can create new, local supply
Can varietal diversity shore up profitability of Peruvian exports?
New analysis from Fresh Fruit Peru suggests more varietal segmentation will protect exporters against growing price volatility
Amazon Fresh store closures call checkout-free tech into question
Comment: Amazon Fresh project demonstrates how rushing into checkout-free technologies without robust testing can be costly and operationally challenging