Industry analysis from Eurofruit

Analysis and insight for the European fresh produce business.

Pook highlights Oddbox as a brand that plays to many shoppers' interests and values

Fresh produce brands succeed when they nurture shoppers’ trust

2024-03-01T17:09:00+00:00By Katy Pook

Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers

Evy Van Gastel Fruit Service Collective FL 2024 Logistics Hub

Fruit Logistica: A brand new concept for Europe’s exotic buyers

2024-02-28T16:56:00+00:00By Fruitnet Media International

Evy Van Gastel took to the Logistics Hub stage to talk about Fruit Service Collective’s one-stop shop for ripening, packing, customs clearance, quality control and forwarding

Thomas Eskesen FL 2024 Logistics Hub

Fruit Logistica: A deep dive into future fresh produce trade flows

2024-02-27T17:34:00+00:00By Fruitnet Media International

One of the keynote sessions on the Logistics Hub stage saw Thomas Eskesen discuss the overall sustainability of perishable shipping from a global perspective

Patricia Sagarminaga

Fruit Logistica: AI – the key to the future?

2024-02-26T19:12:00+00:00By Fruitnet Media International

The opening session of the Fresh Produce Forum looked at the potential impact of artificial intelligence

EU packaging vote

Comment: Europe needs to think outside the box on packaging


New proposals aimed at reducing packaging waste do not appear to offer the fresh produce a fair and sensible path to sustainability


Kathryn Grandy PVM Cosmic Crisp

Comment: Global stardom awaits for apple brand Cosmic Crisp

2024-02-13T10:45:00+00:00By Kathryn Grandy

In less than a decade, the world’s only variety to be named by consumers has rocketed into the US apple market’s top ten. Now, the brand looks set to continue its stratospheric rise in Europe

Colin Fain

Where next for China’s thriving blueberry industry?

2024-02-06T11:40:00+00:00By Colin Fain

Michael Oates and Huang Zhang share their insights on the future evolution of fresh blueberry cultivation in China with Colin Fain, CEO of Agronometrics

FLIA 2023 Karsten Reh Kai Mangelberger

Comment: Time for technology to top the podium


By dedicating an award to the tech sector, Fruit Logistica can shine an even brighter spotlight on an area of the industry that goes under the radar

ZA stonefruit checks Red Comms

Comment: South Africa’s exporters press on as problems persist


As Eurofruit’s Fresh Focus South Africa special reveals, disruption in South African ports has left the country’s fresh produce exporters with a mountain to climb

Jan-Willem Schrijver Coldcha

Comment: Anticipate the future

2024-02-01T16:16:00+00:00By Jan-Willem Schrijver

Jan-Willem Schrijver of Coldcha calls on the fresh produce industry to revolutionise its product logistics and shed light on the transformative power of Coldcha 2.0


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Sustainability rating Adobe Stock

Comment: Top three sustainability trends in 2024

2024-01-30T16:50:00+00:00By Richard Bonn

Richard Bonn of Aethr Associates lays out the three major sustainability trends that fresh produce companies must respond to during the next 12 months

GB RSA grapes Marks Spencer

Comment: Bumpy journeys ahead for grape suppliers


Of all the perishable cargoes affected by the Panama Canal drought, the Red Sea crisis, and infrastructure issues in South Africa, table grapes have been worst hit. And now, market prices may be about to fall

Volkert Engelsman soil

Comment: Now is the time to unite for impact


With the EU’s Corporate Social Responsibility Directive, considering your business’s environmental and social impact is becoming legislation, and it will be in companies’ financial and strategic interest to come together and embrace the change

Banana heart Adobe Stock

Comment: Brand activism – just for show, or real substance?


To what extent have the banana multinationals been able to leverage ethical and environmental certification into their bottom lines?

Roberto Zanichelli, Business Development & Marketing Direktor Foto: ILIP

Ilip director questions EU packaging policy


Roberto Zanichelli, business development and marketing director at Ilip, offers his insights into the changing dynamics of the fresh produce packaging business