Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
Comment: Ecuador’s banana industry rejects report on workers’ rights
In a letter addressed to Fruitnet, industry leaders defend labour standards and point to recent social progress
British consumers “confused” by packaging recycling
Research by Aquapak shows that consumers are unsure despite the introduction of extended producer responsibility
MAF Industries redefines process water
In the US, MAF Industries is demonstrating that process water is a resource to be harnessed for superior fruit quality, reduced waste and enhanced shelf life, with open days planned for 11-12 June in Wenatchee, Washington
Egypt provides early edge with Arra grape varieties
Arra varieties are redefining the start of the table grape season in Egypt, with premium Arra varieties allowing growers to offer consumers a differentiated experience
Challenging campaign for Greek strawberries
Greek strawberry producers have faced significant challenges this past season, including unfavourable weather conditions, labour availability issues and high costs, but Labidino eyes expansion in 2025/26
Conversations
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Fruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Fruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
Compostable packaging – a solution beyond PPWR mandates
The fresh produce packaging industry faces both challenges and opportunities, according to Patrick Gerritsen of Bio4Pack
Packaging’s pivotal fresh produce role
Nancy Nicholas, senior development engineer and food scientist for Amcor, looks at the key challenges facing the fresh produce packaging business and champions its contribution to a sustainable future
Analysis: Peru’s export business is right on trend
Recent poor weather dampened its growth, but overall the country’s export trade remains buoyant, as Wayne Prowse reports
North Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
EU-UK deal “hopeful” sign for trade
Reduced border checks would be welcomed by Belgian exporters during an important period for tomatoes, peppers and aubergines
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Syria battles drought, as sanctions are lifted
The removal of sanctions on Syria may help the country respond to severe drought conditions, including by modernising irrigation systems and boosting productivity
Competition may intensify in UK citrus market after EU deal
Egyptian citrus suppliers to the UK may need to adapt to maintain export growth following a new trade agreement between the EU and the UK, says Osama Saleh of HoudElNile
Comment: Who profits from proprietary produce?
Horticultural IP lawyer Darron Saltzman argues there could be a fairer way to structure variety licensing agreements
Fruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets
Comment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
Analysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
US tariffs – expect the unexpected
John Giles, divisional director of Promar International, analyses the likely fallout from Trump’s new tariff regime
Philippe Binard: US tariffs will have “strong impact” on global fresh produce trade
Freshfel Europe’s general delegate warns of future international trade instability, but hints at potential opportunities for the EU fresh produce business as a result of US tariffs
GPG offers thoughts on global blueberry production
Jamie Petchell says interest, demand, production and supply continue to increase at ”impressive levels” globally
LatAm exporters face market diversification balancing act
Many Latin American exporters see Asia as the holy grail, but they ignore traditional markets at their own risk