Industry analysis from Eurofruit
Analysis and insight for the European fresh produce business.
North Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
EU-UK deal “hopeful” sign for trade
Reduced border checks would be welcomed by Belgian exporters during an important period for tomatoes, peppers and aubergines
Syria battles drought, as sanctions are lifted
The removal of sanctions on Syria may help the country respond to severe drought conditions, including by modernising irrigation systems and boosting productivity
Competition may intensify in UK citrus market after EU deal
Egyptian citrus suppliers to the UK may need to adapt to maintain export growth following a new trade agreement between the EU and the UK, says Osama Saleh of HoudElNile
Comment: Who profits from proprietary produce?
Horticultural IP lawyer Darron Saltzman argues there could be a fairer way to structure variety licensing agreements
Conversations
Fruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Fruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
Fruitbox 111 · Duncan Jones, Sinclair
Duncan talks about Sinclair’s new home-compostable fruit label, described as a “huge step forward” in making fruit and vegetable labelling a 100 per cent sustainable practice
Fruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets
Comment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
Analysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
US tariffs – expect the unexpected
John Giles, divisional director of Promar International, analyses the likely fallout from Trump’s new tariff regime
Philippe Binard: US tariffs will have “strong impact” on global fresh produce trade
Freshfel Europe’s general delegate warns of future international trade instability, but hints at potential opportunities for the EU fresh produce business as a result of US tariffs
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
GPG offers thoughts on global blueberry production
Jamie Petchell says interest, demand, production and supply continue to increase at ”impressive levels” globally
LatAm exporters face market diversification balancing act
Many Latin American exporters see Asia as the holy grail, but they ignore traditional markets at their own risk
French retailers “undermining banana workers’ incomes”
Banana Link issues call for French supermarkets to accept shared responsibility
Fruit Logistica: New fruits and vegetables by design – part 2
The second of a two-part session on the Fresh Produce Forum stage looked at what must be done to match the expectations of retailers, consumers and policymakers
Fruit Logistica: New fruits and vegetables by design – part 1
The first of a two-part session on the Fresh Produce Forum stage discussed new breeding techniques and technology
South African grapes mix old markets with new
New opportunities beckon, but traditional markets are still key for the country’s table grape industry
Comment: Cargo claim trends to watch out for in 2025
Insurance cover is a tricky business for fruit exporters, but there are ways to reduce your risk, says Lina Jasutiene of Recoupex
Analysis: New Zealand’s exports back on track
Wayne Prowse brings you up to speed on recent key trends in the country’s fresh fruit export trade
Fruit Logistica 2025: Keynote – A global outlook on the international reefer market
The opening Logistics Hub session at this year’s Fruit Logistica offered valuable strategic insights into the reefer shipping industry
Comment: South Africa appears ready to expand
The country’s fruit exporters are more confident this year as production continues to grow, but they must continue to pay attention to potential supply chain disruptions