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Camellia Aebischer


Amazon India to delve further into fresh produce

Over the next five years Amazon India predicts that fresh produce will drive its business

Amazon India to delve further into fresh produce

Soon, more Indian consumers will be able to purchase fresh produce online, rather than instore, via Amazon Fresh

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Fresh produce and groceries are expected to account for over half of Amazon India’s business once the company reaches its potential.

Amazon estimates that in the next five years they will offer a broader selection of goods including fresh produce, groceries and household items.

“I would not speculate on when we would launch AmazonFresh but, absolutely, if you ask me the next five years of vision - from your avocados to your potatoes, and your meat to your ice cream - we’ll deliver everything to you in two hours,” said head of Amazon in India, Amit Agarwal.

Reuters reported that the company already runs operations under a service named ‘Pantry’, as well as agreements with local providers in four cities to service Amazon Now.

India is Amazon’s largest active customer base outside the US, and has over 100 million registered users.

According to Morgan Stanley, India’s e-commerce market is tipped to increase US$200bn in the next decade.

“I feel extremely excited that e-commerce is attracting so much funding,” Agarwal said. “Otherwise, we’d have been wrong in going about it in such a big way.”

Amazon plans to entice prospective clients into shopping with the platform by offering a product exchange service and staggered payment options.

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