Bringing in 15 years of communications experience, Christina Ward has been appointed Sunkist Growers’ new director of communications.
“It’s an honour to be a part of the well-rounded and vibrant team at Sunkist,” said Ward. “Even after 125 years, Sunkist continues to grow and I’m looking forward to increasing awareness of the brand promise with such an amazing group of people.”
The California-based citrus marketing cooperative’s marketing team will be headed by Ward, who will be responsible for the Sunkist brand and overseeing the cooperative’s internal and external communications.
Sunkist said Ward will lead the company’s integrated marketing and communications efforts, including earned media, advertising, consumer response, and social and digital content.
“We are thrilled for Christina to join the Sunkist family and lead our global communications efforts,” said Mark Madden, vice president of Marketing and Global Licensing.
“Her 15 years of communications experience on the agency side and in-house—along with more than a decade working directly on lifestyle and foodservice brands across the US—is a tremendous asset to Sunkist and complements our marketing team.”