Importer’s recently secured partnership with Anakena Fresh will also extend to other Chilean fruit
Leading Indian importer-distributor IG International has announced the arrival of its first shipment of premium Chilean cherries, sourced through its new partnership with Anakena Fresh, a Chilean fresh-fruit grower and exporter.
The shipment marks the start of a long-term collaboration between the two companies to bring high-quality Chilean fruit to Indian consumers — beginning with cherries this season, with apples and other fruit to follow in coming seasons.
The cherries — packed under the “Chilean Premium” label — were harvested at the start of the Chilean season, cooled and packed in modified-atmosphere liners to protect freshness, and moved through IG’s temperature-controlled supply chain to reach Indian markets in peak condition.
“This first shipment is a proud moment for Anakena Fresh. We are in a serious business partnership with IG International, and we are looking forward to expanding our presence in the Indian market in a significant way. India is one of the most exciting fruit markets in the world, and in IG we have found a partner with the scale, the cold-chain infrastructure and the market knowledge to do it properly,” said Ari a spokesperson for Anakena Fresh Chile.
“Our growers in Chile put enormous care into every cherry — from the orchard to the packhouse to the cold store. What matters to us is that the fruit arrives in India tasting exactly as it does in Chile. IG’s handling and distribution network gives us that confidence, and the response we have already seen from Indian buyers tells us there is real demand for premium Chilean fruit.
“Cherries are only the beginning. Together with IG, we are building a year-on-year programme that will grow in volume every season and, in time, bring Chilean apples and other fruit to Indian families. Our ambition is for Chile to become a household name for quality fruit in India, and this partnership is how we will get there.”
Under the partnership, Anakena Fresh will supply fruit from Chile while IG International manages import, cold-chain logistics, marketing and sales across India. Both companies plan to increase volumes progressively over the coming seasons and to widen the range of Chilean fruit offered to Indian trade buyers, modern retail and premium consumers.
“We are delighted to welcome Anakena Fresh’s cherries to India. Indian consumers are increasingly looking for premium, counter-seasonal fruit, and Chile is one of the finest sources in the world. This first shipment is the foundation of a partnership we intend to grow together for many years,” said IG International spokesperson Shubha Rawal.
