For fresh fruit and vegetable marketing and distribution in Asia
Liam O'Callaghan


Friday 18th June 2021, 12:34 Hong Kong

Asiafruit June out now

New issue spotlights Vietnam, one of Asia’s most exciting markets for premium produce, while Freshmax Group CEO Murray McCallum outlines the company’s growth plans

Asiafruit June out now

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The June edition of Asiafruit Magazine is now available on the Asiafruit app – on Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

Murray McCallum, chief executive of Freshmax Group, headlines a number of keynote interviews in this edition. After a period of consolidation for Freshmax, McCallum tells Asiafruit the Australasian group is ready to expand, with Asian markets firmly in its sights.

Asia Fruit Logistica’s Karel Heijs explains the decision to reschedule this year’s event and discusses plans to return to Hong Kong on 7-9 September 2022. Asiafruit Congress is going ahead online on 28-29 September 2021, and we reveal plans for the event, which will showcase the huge market opportunity of Asia to the world. 

Asiafruit June’s market focus turns the spotlight on Vietnam with a wide-ranging report. Hear from key players about how the current Covid-19 outbreak is affecting the trade and what categories are on the rise. Changes in Vietnam’s retail sector and new investments in logistics are also profiled.

Plus, in our Women in Produce series, Nguyen Thi My Hiep, sales director of The Fruit Republic, and VinCommerce import buyer Vu Phuong Thuy, explain the key role women will play in making Vietnam’s fast-growing fresh produce industry more professional.

Cherries and grapes are well represented, with updates on the US Northwest, Turkish and Chinese cherry campaigns. We also review South Africa and Australia’s grape seasons and provide an update on the start of the US and Mexico campaigns.

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