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Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Thursday 2nd September 2021, 07:33 London

Asia develops taste for avocados

Opening session of Global Avocado Congress highlights trade and consumption growth

Asia develops taste for avocados

Wayne Prowse of Fresh Intelligence analyses Asia's consumption in the opening session to Global Avocado Congress

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Asia’s growing appetite for avocados shows no signs of abating. That was a key takeaway from Global Avocado Congress (GAC), which streamed live earlier today (2 September).

The opening session on GAC’s Asia track, ‘Unlocking Asia’s avocado potential’, began with a statistical overview from Fresh Intelligence Consulting’s Wayne Prowse.

Citing figures from the USDA, ITC Trademap and the World Bank, Prowse said some 2.8m tonnes of avocados were traded worldwide in 2020, up 9 per cent on 2019.

Of this total, 148,000 tonnes were shipped to Asian markets, 1 per cent lower than 2019 but still 13 per cent higher than the annual average over the previous five years.

Prowse said Central America was the leading source of Asia’s avocados.

“Mexico is the largest supplier to Asia, mostly to Japan while Peru has become a major supplier also,” Prowse explained. “The United States was steady, and Chile declined significantly with reduced supply. New Zealand and Australia both recorded lower volumes.”

While avocado trade into Asia is growing, consumer awareness of the product is still largely in a development  phase.

Prowse said total consumption of avocados across Asia’s 3.6bn population measures in at 0.21kg per person per annum.

In contrast, European consumption comes in at 1.69kg per person per annum, while consumption in the US measures 3.70kg per person.

Australia’s consumption rate of 4.67kg per person is the largest per capita outside of Central America.

“Whichever way avocados are consumed, from milk drinks to sushi, salads to guacamole and smashed avocado on toast, it seems there is strong demand globally and the taste for avocados in Asia is only just getting started,” Prowse said.

Jose Antonio Gomez of Camposol also spoke about the infancy of Asia’s, and more pointedly China’s, avocado market.

“China is a market that’s in early development…It’s far away from being mainstream,” Gomez explained.

Tommy Padilla of US-headquartered Mission Produce said his company was making progress in the Chinese market through Mr Avocado, its joint venture with Lantao International and Pagoda.

Padilla said Mr Avocado’s ripe-and-ready offering was helping with market development in the People’s Republic.

“Taking the guess work out of how to eat an avocado is key,” Padilla said.

Read more coverage on Global Avocado Congress on Fruitnet over the coming days.

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