Pret wrapped up one of its key London stores as a giant Christmas present, with fans invited to tear their way through to get a free festive sandwich the day before the popular product launched.
Last year Pret customers bought more than 625,000 Christmas Lunch and Veggie Christmas Lunch sandwiches, and this year, 50p from every Christmas sandwich sold will be donated by the Pret Foundation Trust to charities supporting the homeless.
The campaign is called ‘A Little Thank You’ and features five charities that Pret supports with food donations and funding: Glasgow City Mission, The Choir with No Name, The Clock Tower Sanctuary in Brighton, Cardboard Citizens in Whitechapel, and The 999 Club in Deptford.
Over two million customers a week are expected to see the five featured charity logos and messages across Pret’s food packaging and coffee cups.
Pret’s social media channels and website will heavily feature the charities’ stories, with dedicated homepage space for each charity for a week, and new photography and videos produced.
Mark Palmer, group director of marketing at Pret, said: “We’re delighted to donate our marketing channels and media, both physical and digital, to the Pret Foundation Trust and the charities we work with. It’s our way of saying ‘a little thank you’.”