Tesco launches cauliflower ‘steaks’

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Tesco launches cauliflower ‘steaks’

New line of prepared BBQ veg also includes Portobello mushroom burgers and comes as sales of Tesco prepared veg meals soar

Tesco launches cauliflower ‘steaks’

Tesco said it is the first to bring cauli steaks to the high street

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Tesco has launched what it claims are the UK’s first cauliflower steak and mushroom burgers as part of its prepared BBQ range.

The retailer said the new products come after it saw sales for chilled vegetarian ready meals rise by almost 20 per cent in the last year.

Retailing for £2 each as part of a new line, the cauliflower steak comes with a lemon and garlic drizzle while the Portobello mushroom has a peppercorn sauce. Halloumi Kebabs and Mega Potato Wedges are also included in the new range of prepared BBQ vegetables.

Tesco food developer Alison Stokes, who came up with the new range, said: “Vegetarian customers have told us they often feel they can be an afterthought at BBQ parties and if they’re lucky they might be able to find some corn on the cob or halloumi.

“We’ve decided to help by creating the UK’s first ever cauliflower and Portobello mushroom steaks which we believe is an irresistibly delicious option that not only to vegetarians but also to meat eaters.”

Stokes said cauliflower steaks and Portobello mushroom burgers are already popular in on-trend restaurants and in recipes from celebrity chefs, but she said this is the first time they’ve been available in supermarkets.

“Cauliflower has become one of the food trends of the past few years thanks to the huge trend for spiralising vegetables as a low carb alternative to rice and couscous,” she continued.

“It’s a perfect vegetable for any meat eater embracing a variable diet. By cutting the cauliflower into steak sized chunks and pan frying an amazing meaty caramelised flavour develops.

“Portobello mushrooms are equally delicious and filling and are also low in calories, fat-free, cholesterol-free and very low in sodium. Adding mushrooms to vegetarian meals add a meaty texture, savory flavour and deliciousness.”

 

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