Unifrutti Group launches premium blood orange juice with Sam’s Club China

Unifrutti Group has announced the launch of its new Not-From-Concentrate (NFC) Blood Orange Juice – Oran Juice – in partnership with Sam’s Club China.

According to a release announcing the launch, Oran Juice is one of the first blood orange juices available in China and is crafted from 100 per cent Oranfrizer blood oranges, grown within Unifrutti’s Sicilian orchards.

The rich, fertile volcanic soils surrounding Sicily’s Mount Etna, provide a unique microclimate filled with sun-drenched days, cool nights, and mineral-rich earth which, according to Unifrutti, naturally enhance the Oranfrizer fruit’s colour, sweetness, and nutritional qualities. These conditions also produce the deep-red pigmentation and distinctive flavour profile that Sicilian blood oranges are known for worldwide.

With Oran Juice, Unifrutti said it would offer the authentic taste of Sicily to consumers noting its vibrant, aromatic and naturally sweet flavour with a hint of berry-like acidity. The juice is made without concentrates, added sugar, or artificial ingredients and is rich in vitamin C, antioxidants and bioactive compounds that help boost immunity and support overall wellness.

This collaboration expands Unifrutti’s premium Mediterranean offering to Chinese consumers and strengthens Sam’s Club’s reputation for high-quality imported products.

“Our partnership with Sam’s Club China to introduce Oran Juice reflects Unifrutti’s commitment to bringing exceptional fruit experiences to consumers worldwide and we are excited about this major retail launch in China,” said Mauro Benda, CEO of Unifrutti Italy and CFO of Unifrutti Group. 

“This product showcases the unique quality of our blood oranges from the foothills of Mount Etna, and it strengthens our presence in one of the most dynamic retail markets. We are proud to offer a product that embodies the freshness and flavour of Sicily and the innovation at the heart of Unifrutti.”