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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

AMC Group launches FreshJ juice brand

UK freshly-squeezed market is worth £18.1m and growing at 15.6 per cent year-on-year

AMC Group launches FreshJ juice brand

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AMC Group has announced the launch of FreshJ, a range of high quality, freshly-squeezed juices to be produced by its new facility in Skelmersdale.

Since opening the facility earlier this year, AMC Freshly-Squeezed has been working alongside its partners to create innovative new blends, shots, smoothies and quality, natural, freshly-squeezed juices for own-label customers.

The FreshJ range of premium, freshly-squeezed juice is available in a 2.27l Orange, Cloudy Pressed Apple, Ruby Grapefruit and Sicilian Lemonade, as well as a 0.75l Lemon Juice and Lime Juice.

The juices can either be served neat or used as a mixer for mocktails, cocktails and spritzers. They are aimed at food service, wholesalers and retailers, with leading wholesaler Reynolds already signed up to stock the juices.

AMC said its state-of-the-art Skelmersdale facility has the capacity to produce every drop of freshly-squeezed juice in the UK and is already providing juice to a variety of customers including Sainsbury’s, Waitrose and Pret.

The bespoke plant can squeeze 960 oranges per minute via six juice extractors. The unique juicing process ensures there is consistency in the volume of pulp within the final product, which has historically been an issue with freshly-squeezed juice.

“The freshly-squeezed market is worth £18.1m and growing at 15.6 per cent year-on-year, offering a huge opportunity for sales,” said AMC Group’s director of fresh foods UK Mike Bullock.

“We are the only manufacturer in the UK to have access to our own orchards via the AMC Group, meaning we have an unlimited supply of fruit and the capability to produce 100 per cent of the country’s freshly-squeezed juice.

“We are thrilled to reveal our first branded freshly-squeezed juice to come from our new site and also welcome the opportunity to work alongside partners who are looking to offer innovative juice blends of a high quality. FreshJ is a quality freshly-squeezed juice that tastes fantastic and is extremely versatile for food service or retail.”

AMC Natural Drinks recently won an Innovation Award for Tesco for its innovative brand, Waste Not, which is a range of freshly-squeezed juices made from fruit and veg which are not quite perfect to be sold as individual products.

AMC Group is based in Spain and has sites across 50 countries including the UK. The company provides products to major supermarkets, wholesalers and food service providers across fresh produce, flowers and natural beverages. The new factory in Skelmersdale produces a range of free-from and plant-based products with a focus on freshly-squeezed juice.

 

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