For fresh produce marketing in Australia and New Zealand
Camellia Aebischer

BY CAMELLIA AEBISCHER

WA greengrocers adopt local campaign

A record 26 greengrocers across the Perth region will support 'Genuinely Southern Forests 2018'

WA greengrocers adopt local campaign

Instore promotions at a participating greengrocer

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A new campaign to promote local fresh produce will run across 26 greengrocers in the Perth region. The Genuinely Southern Forests 2018 retail marketing campaign is now in its third year of bringing local Southern Forests produce into stores.

As well as promoting local fruits and vegetables the campaign includes a schedule of food demonstrations and marketing activations.

Running during the region’s peak growing season from October to July, the campaign coordinates activity on behalf of its 400 members, with 275 of them being producers.

“One of the key goals of the Food Council is to actively look for market opportunities that support our members under a collective approach. The retail marketing campaign brings together all of the elements of the supply chain to drive sales and increase the exposure of our regional brand to Perth consumers,” said Southern Forests Food Council chairman Bevan Eatts.

Local greengrocer owner Rob Di Tullio touted the programmes presence in his South Fremantle store, Peaches Fresh food Market.

“It’s the genuine connection to the local producers that we love. Their stories, the imagery, and of course the beautiful fresh quality produce that we can offer to our customers all under the Genuinely Southern Forests brand,” he said.

The Southern Forests food region in Western Australia includes the townships of Manjimup, Pemberton, Northcliffe and Walpole.

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