Thailand’s challenging year, Fresh Focus Cherry plus category spotlights on apples and pears, citrus, grapes and more
The November/December 2025 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.
You can subscribe to Asiafruit Magazine HERE.
Asiafruit’s annual Thailand edition spotlights one of South-East Asia’s most dynamic markets for the fresh produce business. Our in-depth market focus covers some of the major challenges facing the local trade this year, including the impacts of the Thai-Cambodia border dispute, which resulted in Cambodia banning Thai fruit and vegetable imports and the closure or border crossings.
We also unpack the fallout after a food scare over Shine Muscat grapes last October, which resulted in the Food and Drug Administration enforcing strict compliance with maximum residue levels in imported fruits.
Our cover interview with City Fresh Fruit’s Bill Chatamornwong – winner of the Importer of the Year at the Asia Fruit Awards – highlights some of the consumer trends emerging out of the region including the increasing demand for convenience.
Fresh Focus Cherry rounds up the latest developments in the global cherry market. Wayne Prowse reveals global cherry trade is on the rise while a new venture between Pairwise and Sun World is seeking to develop a pitless cherry which could change the way the fruit is consumed. Market spotlights showcase Chile’s push to diversify its exports beyond China while new marketing opportunities arise out of New Zealand.
In our apple and pear feature, Jeff Long reports on the US Pacific Northwest pear production rebound following years of light volumes. USA Pears launches a fresh logo after four decades. And Northern Hemisphere apple exporters eye the India market as Turkey sees a dramatic drop in production.
All this, plus our category features spotlight citrus, grapes, berries and more.
