All afpromo articles
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NewsA consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness
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PromotionAsiafruit Indonesia edition out now
Exclusive interviews with Sunpride CEO Cindyanto Tjong and Rijk Zwaan’s Jan Doldersum plus category features on apples and pears, kiwifruit and cherries
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NewsLMU introduces Indonesian-grown Kirin melon
Hyper-premium hydroponic-grown melon offers alternative to imported Japanese fruit
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NewsIndofresh opens seventh branch in Indonesia
Balikpapan facility strengthens the company’s cold-chain distribution network across eastern part of the country
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NewsRijk Zwaan takes lead to address consumption challenge
Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide
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NewsPinnacle Fresh launches Citrus Moon
Following the success of its Dracula Citrus brand, the Australian citrus marketer will enter China and Taiwan this season with a new brand
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NewsÉvo Hass concept finds success in Malaysia and Hong Kong
Tech-forward avocado brand aims to reshape the category by improving consumer confidence while creating new value for growers across the supply chain
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NewsAvanza delivers record export volumes
Market diversification, in-market promotion and strong retail partnerships boost Avanza presence across Asia
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FeaturesAustralian citrus takes health to the next level
Citrus Australia CEO, Nathan Hancock, tells Asiafruit how the industry body is putting a spotlight on the category’s health benefits, which go far beyond that of the well-known Vitamin C
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PromotionAsiafruit tropicals edition out now
JWM’s innovative new coconut product, recovery in sight for the Philippine banana industry, plus spotlights on apples, cherries, citrus and more
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FeaturesEarly and balanced supply bodes well for NW cherries
Key North American cherry-producing regions report optimistic outlook for the 2026 export season
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FeaturesPhilippine banana industry readies for comeback
New technological investments, market diversification and revitalisation provide a hedge against the Philippines’ eroding market share, ongoing TR4 challenges and the latest geopolitical unrest
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CommentComment: Asia’s next opportunity is Asia itself
Asia’s internal production and consumption are entering a positive spiral of growth, reshaping the fresh produce trade across the region
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NewsChinese blueberries carve out new space in South-East Asia
Industry makes inroads into markets across the region, driven by advances in varieties, quality and marketing
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PromotionAsiafruit South-East Asia edition out now
Deep dive into the South-East Asia market ahead of Asia Fruit Logistica’s SE Asia Meet Up, plus spotlights on New Zealand, brands and more
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NewsCosta scales up Laos berry operation
Following a successful first season, the company is set to ramp up production in 2026/27 after completing stage two of its plantings
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NewsHottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
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FeaturesConsistency key to building India’s avocado market
Westfalia has been impressed by how quickly the Indian market has shifted to pre-ripened avocados. Now, the company is doubling down on delivering a consistent eating experience to consumers
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PromotionAsiafruit Fresh Produce India edition out now
Special event issue unpacks key outcomes of India’s new trade agreements, Fresh Focus South African Table Grapes details industry’s push into Asia, plus features on apples and pears, citrus and avocados
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NewsWashington apple exports to Asia rebound
Exports to Taiwan rise 19 per cent, Hong Kong is up 27 per cent, Indonesia increses by 17 per cent and India is up 14 per cent