Apples
News and market analysis for the worldwide apple Industry, including apple growers, apple suppliers, import and export, wholesale and retail.
Superfresh Growers expands Orchard Buddies packaging offerings
Children-focused organic product line now includes pears
More climate-resilient fruit varieties will be required in future
World’s first apple bred specifically for hot climates was recognised as top fresh produce innovation at Fruit Attraction 2025
Kanzi apple unveils new brand identity and Power To Go! campaign
EFC’s licenced variety aims to boost visibility and engagement across global markets with bold new packaging design as European apple season gets into full swing
FruitMasters launches new Morgana apple season with ALS charity support
Dutch apple specialist celebrates new harvest with charity donation and nationwide marketing campaign highlighting local origins across Superunie retail network
Sambóa forms strategic partnerships with Blue Whale and Fruitcraft
Apple brand teams up with French and NZ companies to add new orchards, as it continues to expand production of its three licensed varieties
Vog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips
Exceptional quality cheers Belgian topfruit growers
After last season’s wet conditions, Belgium’s organic apple and pear producers welcomed this summer’s unusually sunny weather, which is partly responsible for the “incredible quality” of the new harvest
Rockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
Apples, pears and Amazon’s next move
In the latest episode of FPJ’s podcast, retail expert Karen Green joins Nina Pullman to digest news of Amazon Fresh’s closure in the UK. Plus: UK apple and pear season kicks off
New Kissabel marketing campaign set for UK season launch
Worldwide Fruit is leading promotion of the up-and-coming apple brand
Tru-Cape achieves record Pink Lady apple packout rates
South African apple supplier says it achieved its highest ever packout of Pink Lady apples this season, with both packhouses achieving increased qualification rates through targeted investment and precision orchard management
Worldwide Fruit wins Waitrose’s Farming for Nature Engagement award
Supplier has been recognised for investing in wide range of nature-friendly farming projects and pioneering work by several of its topfruit growers
Kissabel expands coloured-flesh apple campaign across global markets
Trademarked trio of apple varieties with bright pink to deep red flesh is set to continue its disruptive commercial strategy as harvesting gets under way in the Northern Hemisphere
CMI Orchards launches new sustainability programme
CMI Soars aims to advance sustainability and regenerative agriculture across the tree fruit industry
Blue Whale targets new consumers in Asia with premium push
French exporter Blue Whale believes it can take advantage of the big opportunities for premium apples in Asia thanks to its local presence and tailored approach
Asiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
Tesco talks up potential of British apple season
Growers report excellent conditions that could lead to a rise in demand for British fruit
AgAR robotic platform advances on European orchards
Coming’s agro-bot will be on display at German exhibition Agritechnica, as the Serbian firm shows off its autonomous alternative for carrying out traditional operations in orchards and vineyards
Tesco crowned top British apple retailer for second year running
Asda takes BAPL prize for best year-on-year performance in apples, while Sainsbury’s emerges as biggest supporter of UK-grown pears
Priest Bros strike gold adding apple value
Victorian apple growers launch apple juice, catering to health-conscious shoppers with bring a premium, grower-led product
Genesis Fresh eyes global expansion despite labour shortages
Polish exporter Genesis Fresh is preparing for a larger apple crop this season while navigating climate uncertainties and labour shortages
NIAB research advances precision orchard management
OrchardQuant 3D system allows accurate 3D mapping of apple and pear orchards, helping growers maximise production and adapt to climate change
Bravo apples win Best Fresh Snack Award
Healthy Food Guide Awards recognise most nutritious food products on Australian supermarket shelves over 17 categories
Australian apples bound for Canada under new deal
Improved access conditions allows trade pathway for fresh apples without the need for fumigation or cold treatment
HBMA announces record Kanzi year as Rob Cathels steps down as chairman
Adam Buckley succeeds Cathels after six years in the role
Australian apple industry welcomes Canada market access
Canadian authorities have approved market access for Australian apples without requiring fumigation or cold treatment, marking a significant breakthrough for Australian growers seeking to diversify export markets
VentureFruit partners with Joy Wing Mau on Tutti expansion
New agreement will see Joy Wing Mau plant 300ha of the hot climate apple
Video: Sustainability fixes for French apples
How have growers in the Loire Valley managed to adapt their orchards to new challenges created by climate change?
‘We Strive, We Thrive’: Joy Wing Mau Group shines at Asia Fruit Logistica 2025
Leading Chinese fruit enterprise demonstrates commitment to maximising partner value in China through strategic collaborations, varietal innovation, and industry leadership at premier Asian fresh produce exhibition
Italian firms forge new connections at Asia Fruit Logistica
Companies including Infia, Origine Group, Unifrutti Group/Oranfrizer, RK Growers, Rivoira, and KiKoKà report successful meetings with existing and potential clients from across Asia at the international trade show
Rivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
Freshfel slams “asymmetric” EU-US trade deal for fresh produce
The European fresh produce association has voiced strong opposition to what it describes as an unfair trade agreement that removes tariffs for US exporters while maintaining significant barriers for EU producers
New Zealand fruit exports surge to NZ$2.96bn in 2025
New Zealand’s fruit export value climbed significantly in the first half of 2025, with total overseas sales showing a 27 per cent increase year-on-year
Spain sees growth in fresh produce imports in H1 2025
Fresh fruit and vegetable imports to Spain increased significantly during the first half of 2025, with volumes up 9 per cent to 2.4mn tonnes and value rising 14 per cent to €2.956bn.
Italian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
Opportunities for Serbian apples despite cold spring
Serbian apple producers were hit by plunging temperatures in the spring, but Gojko Zagorac of Serbia Does Apples sees opportunities for the country’s smaller crop