Apples
News and market analysis for the worldwide apple Industry, including apple growers, apple suppliers, import and export, wholesale and retail.
Comment: The £74 banana is a good look for fresh produce
A new campaign designed to expose over-priced cosmetics offers plenty of hope for the fruit and veg business
Campaigners raise funds to save ‘mother of all Bramleys’
The future of the original Bramley tree is at risk as the Nottinghamshire cottage where it grows has been put up for sale
Europe prepares for new US cold treatment requirements
Italy, Spain, Greece, France and Portugal have prepared inspectors for new US import rules, due to take effect in June
Frost slashes Polish fruit production
Early estimates suggest up to half of the new season apple crop may been lost
Waitrose and Worldwide Fruit celebrate two decades of Jazz apples
Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK
Greosn: the fresh produce investment firm driving sustainability at speed
Fred Searle speaks to CEO Matt Jarrett about the fast-rising company’s 10‑year plan to “future‑proof British farming and build long‑term resilience”
Pink Lady collaborates with Dash Water to reach new shoppers
New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations
South African apples first to benefit from China’s expanded zero-tariff policy
New agreement expands zero-tariff treatment to cover 53 African countries
Girona Apple PGI set to market 90,000 tonnes of apples this season
The figure is broadly in line with the volume marketed under the PGI last year
War ushers in new phase of instability in Iran
Disruptions including temporary port closures and damage to infrastructure have affected the transportation and distribution of fresh produce in Iran
Varietal renewal drives recovery in Chilean apple exports
Shipments jump 46 per cent to 60,000 tonnes in first quarter of 2026, as focus shifts to quality not quantity
European apples campaign takes centre stage in São Paulo
Campaign participated in Anuga Select Brazil 2026, highlighting the quality and safety of EU apples
Te Mata Exports rebrands to MG Group Exports
New identity aligns the exporter with its majority shareholder, Market Gardeners, and reflects the global scale of its organisation
Assomela re-elects Magnani president, appoints Weis vice-president
Association’s new leadership team to guide Italian apple industry through major challenges over next three years
South African fruit exports adapt to Middle East conflict
War in the Middle East has disrupted exports, but South African suppliers are finding ways to send citrus and apples to the region
T&G Global sale ‘backfires’ as potential buyer walks away
Newspaper report suggests plan to break up NZ supplier ‘put off’ private equity company, as sale process continues
Pink Lady opens Madrid pop-up for Mother’s Day
Temporary outlet on Calle Gran Vía aims to present ‘cooler, more appealing’ side of the brand to consumers
Hold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
Gold rush helps boost New Zealand’s fruit export sales
March increase driven by earlier harvesting of larger kiwifruit crop and continued growth in apple exports, says Stats NZ
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
USDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
Tru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
T&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
Kiku partners with Olympic athletes at Italian ski event
Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites
Redpop apple expands presence in Asia with launch into new market
Move follows targets announced in 2025 to double production by 2028
Final days to register for Fresh Produce India
Join industry leaders from all parts of the value chain at India’s premier fresh produce event in Mumbai on 16-17 April
Italian apple suppliers express concern over Gulf conflict’s ‘long-term damage’
Industry association Assomela says higher input costs and price inflation could have serious impact on demand for fruit
Capespan names new CEO as Charl du Bois steps down
Company also announces departure of chief financial officer and appointment of new chief operating officer as new executive team takes charge
Argentine apple exports drop to lowest level in ten years
Shipments down 30 per cent year-on-year due to production setbacks and strong domestic demand
Out now: Episode one of The Produce Plus Podcast with Zespri CEO Jason Te Brake
Rising input costs, New Zealand exports kick off and an exclusive interview with Zespri CEO Jason Te Brake on the marketer’s new strategy
Melinda Lab secures €8m for processed products expansion
Company to modernise production facility in Trentino as it targets expansion in new markets and among younger consumers
Fepex highlights Spanish import data
Fresh produce imports declined in January, with fruit falling 7 per cent in volume and vegetables remaining stable
NZAPI appoints Danielle Adsett as new chief executive
Organisation’s board says it was unanimous in the decision following a rigorous recruitment process
Marlene campaign gets creative to connect with consumers
Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition
Kissabel kicks off Southern Hemisphere campaign after record European season
Sales and consumer communications activities are already underway in several countries
Ali Capper appointed chair of British Berry Growers
Capper will step down from British Apples and Pears to take over leadership of berry trade body, following retirement of Nick Marston