Apples
News and market analysis for the worldwide apple Industry, including apple growers, apple suppliers, import and export, wholesale and retail.
Tesco launches apple giveaway as part of January health campaign
Supermarket leader has a range of initiatives to incentivise fruit and veg consumption
NZ apples and kiwifruit clinch “world-first” deals under India FTA
India to halve import duty on New Zealand apples and eliminate tariff on kiwifruit within quotas under landmark free trade deal
Government confirms PO funding will not be renewed
Farming minister Angela Eagle has said the Fruit & Veg Aid Scheme will ‘permanently close’ at the end of this year but future support is being considered
Lunar New Year edition of Asiafruit out now
Lunar New Year preview, Australia export focus and a keynote interview with Rockit Global CEO Grant McBeath headline this issue
China’s pear imports decline amid waning demand for western varieties
Domestic production area projected to decrease while exports are still on the rise
New juice made from surplus apples launches at Waitrose
A bumper season and smaller fruit sizes has led to a limited edition apple juice under partnership between Waitrose and juice brand Daily Dose
Increased 2025 grower returns reflect momentum in T&G’s Apples business
New Zealand marketer set to pay a total of NZ$172mn in returns to its grower network, up 25 per cent on last season
China’s fruit import volumes surge but value growth slows
Wayne Prowse provides an update on Asia’s biggest market, where total import volumes are up sharply on last year, driven by bananas and cherries
Grójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
Kissabel Rouge lands in UK stores
New red variety is being sold in a plastic-free Linerless pack
Italian apple group director welcomes Suez Canal reopening
Faster access to overseas markets seen as vital, as association looks to develop new export markets in Asia and Latin America
New Zealand apple exporters look for US alternatives as tariffs bite
One Hawke’s Bay grower will divert volume away from the US as he readies for significant crop of large apples this season
Cosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
WA Farm Direct releases recyclable Baby Bravo packaging
The protective packaging is designed to reduce reliance on plastics while boosting presentation
New drone technology protects Australian crops from bird damage
Three-year trial to unlock innovative, non-lethal bird deterrence strategies for almond, stonefruit, apple and pear growers
China’s apple production to drop 5 per cent this season
Recent USDA report forecasts China’s 2025/26 apple production at 47mn tonnes
Video: Why the apple business is ‘too confusing’
Serge Mouneyrac, a major supplier of fresh apples and pears based in Paris, says too much variety can complicate the market
Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Orsero Group considers expansion into North America
Italian company eyes potential investments in the US, according to executives speaking at stock exchange event in Milan
Tributes paid to Alastair Moodie
Industry veterans Dr Paul Clüver and Anton Rabe look back at his lasting impact on South African fruit exports
Agenda announced for Fresh Produce India 2026
India’s premier fresh produce event looks at the changing consumer, spotlights South India, and discusses innovations reshaping domestic production
Apple exports drive strong performance at Scales
NZ group benefits from excellent growing conditions in 2024/25 and strategic investments in premium apple varieties for Asian and Middle Eastern markets
South African fruit industry leader Alastair Moodie passes away
Moodie, who transformed family fruit business into one of South Africa’s leading suppliers, and played a key role in guiding industry through deregulation, has died after short illness
Video: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
Tomatoes and avocados help drive Spanish import growth
Spain’s fresh produce imports grew 6 per cent by volume and 13 per cent by value in the first nine months of 2024, reaching 3.4mn tonnes worth €4.11bn
Vog appoints first new chairman in 17 years
Italian apple grower consortium votes to promote current vice-chair following extended period of growth and diversification
Afghanistan and Pakistan seek out alternative trading partners
Violent clashes on the border have brought trade between Afghanistan and Pakistan to a halt, pushing the former to find new outlets and the latter to seek out new sources
Asiafruit Thailand edition out now
Thailand’s challenging year, Fresh Focus Cherry plus category spotlights on apples and pears, citrus, grapes and more
New EU-funded apple campaign debuts in Latin America
‘Have an Apple Day!’ campaign introduces high-quality European apples to consumers in Brazil and Colombia
BGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
Pink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
Chile welcomes cold treatment pilot in India
Approval of trial shipments of fruit subjected to cold treatment during transit opens new opportunities for the Andean nation
Aldi toasts Goatham partnership as it marks 30k tonnes of British apple sales
Discounter has a 20-year contract in place with Kent-based topfruit grower
University of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
Apple marketer picks out ‘perfect pairs’
Italian marketer Vip is taking a range of varieties on tour across Italy and encouraging consumers to combine them with classic regional foods
Italian prime minister opens world’s first cable-car system for fruit transport
Giorgia Meloni praises Melinda’s cable-car system, which links the cooperative’s Predaia packhouse to its innovative mountain storage