Apples
News and market analysis for the worldwide apple Industry, including apple growers, apple suppliers, import and export, wholesale and retail.
US expresses cautious optimism ahead of 2025/26 apple season
According to new USDA report, production will grow 6 per cent compared to 2024, with quality in Washington reported to be “exceptional”
Yellow-legged hornet nest found in Auckland
Bisecuirty threat poses risks to local honeybee and wild bee populations with potential impacts on growers
New Yello campaign kicks off
VIP and VOG Consortia’s yellow-skinned apple is back on supermarket shelves
Early rain damages China’s Shandong apple crop
Crop quality in one of China’s major apple-producing regions is expected to be down this season
New housing among threats to future of UK orchards
Developers, local authorities and retailers can all play a part in securing the future of commercial, cider and community orchards, new report finds
NH apple suppliers eye India gains amid Turkey shortage
US and key European supplying nations set to benefit from drastic drop in Turkish production
Veg Power expands remit to include fruit
Partnership with British Apples & Pears supports Veg Power’s mission to get more children eating fruit and veg snacks more often
Scales continues to dazzle despite geopolitical uncertainty
New Zealand apple exporter increases full-year guidance citing ‘continuing positive performance’ and appoints new director
Rockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
Dutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
Sunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
Superfresh Growers expands Orchard Buddies packaging offerings
Children-focused organic product line now includes pears
More climate-resilient fruit varieties will be required in future
World’s first apple bred specifically for hot climates was recognised as top fresh produce innovation at Fruit Attraction 2025
Kanzi apple unveils new brand identity and Power To Go! campaign
EFC’s licenced variety aims to boost visibility and engagement across global markets with bold new packaging design as European apple season gets into full swing
FruitMasters launches new Morgana apple season with ALS charity support
Dutch apple specialist celebrates new harvest with charity donation and nationwide marketing campaign highlighting local origins across Superunie retail network
Sambóa forms strategic partnerships with Blue Whale and Fruitcraft
Apple brand teams up with French and NZ companies to add new orchards, as it continues to expand production of its three licensed varieties
Vog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips
Exceptional quality cheers Belgian topfruit growers
After last season’s wet conditions, Belgium’s organic apple and pear producers welcomed this summer’s unusually sunny weather, which is partly responsible for the “incredible quality” of the new harvest
Rockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
Apples, pears and Amazon’s next move
In the latest episode of FPJ’s podcast, retail expert Karen Green joins Nina Pullman to digest news of Amazon Fresh’s closure in the UK. Plus: UK apple and pear season kicks off
New Kissabel marketing campaign set for UK season launch
Worldwide Fruit is leading promotion of the up-and-coming apple brand
Tru-Cape achieves record Pink Lady apple packout rates
South African apple supplier says it achieved its highest ever packout of Pink Lady apples this season, with both packhouses achieving increased qualification rates through targeted investment and precision orchard management
Worldwide Fruit wins Waitrose’s Farming for Nature Engagement award
Supplier has been recognised for investing in wide range of nature-friendly farming projects and pioneering work by several of its topfruit growers
Kissabel expands coloured-flesh apple campaign across global markets
Trademarked trio of apple varieties with bright pink to deep red flesh is set to continue its disruptive commercial strategy as harvesting gets under way in the Northern Hemisphere
CMI Orchards launches new sustainability programme
CMI Soars aims to advance sustainability and regenerative agriculture across the tree fruit industry
Blue Whale targets new consumers in Asia with premium push
French exporter Blue Whale believes it can take advantage of the big opportunities for premium apples in Asia thanks to its local presence and tailored approach
Asiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
Tesco talks up potential of British apple season
Growers report excellent conditions that could lead to a rise in demand for British fruit
AgAR robotic platform advances on European orchards
Coming’s agro-bot will be on display at German exhibition Agritechnica, as the Serbian firm shows off its autonomous alternative for carrying out traditional operations in orchards and vineyards
Tesco crowned top British apple retailer for second year running
Asda takes BAPL prize for best year-on-year performance in apples, while Sainsbury’s emerges as biggest supporter of UK-grown pears
Priest Bros strike gold adding apple value
Victorian apple growers launch apple juice, catering to health-conscious shoppers with bring a premium, grower-led product
Genesis Fresh eyes global expansion despite labour shortages
Polish exporter Genesis Fresh is preparing for a larger apple crop this season while navigating climate uncertainties and labour shortages
NIAB research advances precision orchard management
OrchardQuant 3D system allows accurate 3D mapping of apple and pear orchards, helping growers maximise production and adapt to climate change
Bravo apples win Best Fresh Snack Award
Healthy Food Guide Awards recognise most nutritious food products on Australian supermarket shelves over 17 categories
Australian apples bound for Canada under new deal
Improved access conditions allows trade pathway for fresh apples without the need for fumigation or cold treatment
HBMA announces record Kanzi year as Rob Cathels steps down as chairman
Adam Buckley succeeds Cathels after six years in the role