Apples
News and market analysis for the worldwide apple Industry, including apple growers, apple suppliers, import and export, wholesale and retail.
Cosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
WA Farm Direct releases recyclable Baby Bravo packaging
The protective packaging is designed to reduce reliance on plastics while boosting presentation
New drone technology protects Australian crops from bird damage
Three-year trial to unlock innovative, non-lethal bird deterrence strategies for almond, stonefruit, apple and pear growers
China’s apple production to drop 5 per cent this season
Recent USDA report forecasts China’s 2025/26 apple production at 47mn tonnes
Video: Why the apple business is ‘too confusing’
Serge Mouneyrac, a major supplier of fresh apples and pears based in Paris, says too much variety can complicate the market
Alhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
Orsero Group considers expansion into North America
Italian company eyes potential investments in the US, according to executives speaking at stock exchange event in Milan
Tributes paid to Alastair Moodie
Industry veterans Dr Paul Clüver and Anton Rabe look back at his lasting impact on South African fruit exports
Agenda announced for Fresh Produce India 2026
India’s premier fresh produce event looks at the changing consumer, spotlights South India, and discusses innovations reshaping domestic production
Apple exports drive strong performance at Scales
NZ group benefits from excellent growing conditions in 2024/25 and strategic investments in premium apple varieties for Asian and Middle Eastern markets
South African fruit industry leader Alastair Moodie passes away
Moodie, who transformed family fruit business into one of South Africa’s leading suppliers, and played a key role in guiding industry through deregulation, has died after short illness
Video: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
Tomatoes and avocados help drive Spanish import growth
Spain’s fresh produce imports grew 6 per cent by volume and 13 per cent by value in the first nine months of 2024, reaching 3.4mn tonnes worth €4.11bn
Vog appoints first new chairman in 17 years
Italian apple grower consortium votes to promote current vice-chair following extended period of growth and diversification
Afghanistan and Pakistan seek out alternative trading partners
Violent clashes on the border have brought trade between Afghanistan and Pakistan to a halt, pushing the former to find new outlets and the latter to seek out new sources
Asiafruit Thailand edition out now
Thailand’s challenging year, Fresh Focus Cherry plus category spotlights on apples and pears, citrus, grapes and more
New EU-funded apple campaign debuts in Latin America
‘Have an Apple Day!’ campaign introduces high-quality European apples to consumers in Brazil and Colombia
BGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
Pink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
Chile welcomes cold treatment pilot in India
Approval of trial shipments of fruit subjected to cold treatment during transit opens new opportunities for the Andean nation
Aldi toasts Goatham partnership as it marks 30k tonnes of British apple sales
Discounter has a 20-year contract in place with Kent-based topfruit grower
University of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
Apple marketer picks out ‘perfect pairs’
Italian marketer Vip is taking a range of varieties on tour across Italy and encouraging consumers to combine them with classic regional foods
Italian prime minister opens world’s first cable-car system for fruit transport
Giorgia Meloni praises Melinda’s cable-car system, which links the cooperative’s Predaia packhouse to its innovative mountain storage
Two iconic New Zealand apple varieties mark 40 years
Scifresh and Scilate, marketed as Jazz and Envy, were first developed by scientists at the Bioeconomy Science Institute in 1985
Flash Gala turns heads in China market
Leading South African exporters say the branded apple has changed the way retailers look at apples
South Africa leads fresh produce branding transformation
ClemenGold International and Flash Gala are emerging as compelling case studies in how strategic branding can transform fresh produce marketing, moving beyond traditional commodity sales to build premium brand recognition in global markets
Discounters lead the way with British apples after first two months of season
Between them Lidl and Aldi bought over 40 per cent of the apples sold by Brititish Apples & Pears growers in September and October
WA Farm Direct highlights Bravo apple’s heart health benefits
New research shows the burgundy apple has one of the highest levels of flavonoids in Australia
Asiafruit Knowledge Centre: Indonesia’s untapped potential
Digital transformation and a growing middle class have led to major consumer behaviour shifts, opening new retail and marketing channels for fresh produce marketers
New banking tieup brings financial solutions for British topfruit
Oxbury Bank is offering competitively priced finance following partnership with BAPL
Miquel Serra Gòdia appointed president of Fruits de Ponent
Members of the Catalan cooperative voted to appoint Serra as its new president at last week’s general assembly
European apple and pear production forecast larger than first expected
Favourable weather in late summer has led to bigger and better coloured mid- and late-season varieties, while a lack of production elsewhere means exports outside the EU are ahead of last year
Jazz apples triumph once again at National Fruit Show
Branded variety wins Tasteiest Apple for eighth time in 10 years, with supplier Worldwide Fruit reporting a high-quality apple harvest and trade body BAPL calling for government support on seasonal labour and energy costs
FruitMasters pays tribute to Gerrit van Haarlem
Cooperative praises contribution made by its late chairman, who led the business for almost 16 years and championed Dutch growers
Agro Belgrade 2026 connects Western Balkans agriculture to the world
Serbian fruit and vegetables exhibition Agro Belgrade is back in January 2026, providing a meeting point for the agricultural value chain across south-east Europe