New market unlocks short-haul benefits including reduced lead times and lowered carbon footprint
Trade solutions provider, DiMuto has announced it is the first to introduce Indonesian raspberries to the Singapore market, unlocking a brand-new origin for berries in the region.
The breakthrough marks a significant milestone in the company’s mission to expand its sourcing network and grow its marketplace business.
“We’re incredibly proud to be the first to bring Indonesian raspberries to Singapore,” said DiMuto sales and implementation specialist, Esther Tiey. “This is more than just a market breakthrough, it’s proof of how our platform can unlock new sourcing opportunities with better quality, traceability, and trade visibility built in.”
Singapore currently imports raspberries primarily from long-haul origins such as the US, South Africa, and Mexico. Due to the distance, DiMuto has said these supply chains can be exposed to higher cold chain risk, and subject to rising freight costs.
In comparison, a two-hour flight separates Indonesia and Singapore, reducing lead times, lowering the carbon footprint, and enhancing cold chain reliability. This shipment, for example, has an estimated carbon emission of 19.7tonnes CO₂ equivalent, compared to DiMuto’s previous raspberry shipments from Morocco, which generated 102.8 tonnes CO₂ equivalent.
The berries, which are harvested at around 80 per cent ripeness, ripen naturally in transit – similar to bananas and mangos. DiMuto said the process allows the fruit to arrive fresher and with better post-harvest integrity. This means Singaporean consumers can enjoy superior flavour and freshness, while retailers benefit from extended shel-life and improved consistency.
DiMuto currently sources berries from established origins such as Mexico and Peru, and the addition of Indonesia further strengthens its berries portfolio. This strategic move comes amid growing global demand. The berry market is projected to reach 1mn tonnes and US$1.25bn by 2035, growing at a compound annual rate of 0.9 per cent in volume and 1.3 per cent in value, based on 2024 market analysis by IndexBox.
In Asia, raspberry and blackberry consumption is also increasing steadily, expected to reach 16,000 tonnes and US$168mn by 2035. By sourcing from Indonesia, DiMuto is expanding into a region with strong growth potential – while reinforcing its ability to deliver origin diversity, resilient supply chains, and consistent quality to its global buyer network.
Each shipment of raspberries is digitised on the DiMuto platform, providing full end-to-end traceability from farm to market. Buyers gain real-time access to critical trade data such as harvest origin, logistics milestones, and quality records, all consolidated on a single platform.
This milestone reflects DiMuto’s broader mission to build a more connected, transparent, and efficient global agri-food ecosystem. The successful introduction of Indonesian raspberries is part of the company’s ongoing effort to diversify origins and strengthen its sourcing network in response to evolving global demand.
