Flipkart Wishmaster delivering Grocery

Flipkart Wholesale has announced its plans to more than triple its geographical footprint in India as part of its efforts to better serve small businesses and kiranas across the country.

The digital B2B marketplace of Flipkart Group expects to reach almost 2,700 cities by the end of 2021.

Launched in September 2020, Flipkart Wholesale has witnessed strong growth in the first half of 2021 spearheaded by the adoption of e-commerce by retailers and kiranas.

E-commerce adoption by kiranas on Flipkart Wholesale doubled in January-June this year compared to last year, according to the company.

Flipkart Wholesale has also seen a surge in suppliers join the platform, with the supplier base is expected to grow 58 per cent in 2021.

Adarsh Menon, senior vice president and head - Flipkart Wholesale, said businesses across the country had embraced digitalisation.

“We launched Flipkart Wholesale with an aim to bring prosperity to the B2B retail ecosystem and solve local pain points of kiranas across the country,” said Menon.

“Despite challenges induced by the pandemic, we have seen a strong response from kiranas who are now realising the benefits of digitisation and warming up to e-commerce as the go-to means of purchase.

“We will continue to leverage the technology strengths from the Flipkart group and enhance livelihoods and local supplier ecosystems across the country.”