Summer-inspired campaign promotes lemons, limes, oranges and mandarins

Limoneira is helping North American consumers soak up the summertime vibes.

The US-based company has launched the ‘Catch the Citrus Wave’ campaign.

The marketing push is based around colourful packaging designs that “capture the essence of a day at the beach”.

The campaign runs across the company’s lemon, lime, orange, and mandarin lines.

“Each bag will feature a playful design that highlights the variety and catches the playful spirit of summer activities,” said Susan Jones-Ng, director of international sales and citrus marketing at Limoneira.

“With an easy-to-scan QR code, you can hit the beach and hang ten with our Catch the Citrus Wave landing page, featuring a variety of recipes, games, colouring activities, and sustainable farming initiatives.”

The campaign also incorporates gamification, with prizes available for social media-engaged consumers via the Limoneira Instagram page.