The country’s durian varieties have yet to be registered internationally, which could enable stronger branding opportunities
Malaysia’s top durian varieties should consider Geographical Indication (GI) registration to enhance their standing on the international stage, according to some of the country’s top intellectual property (IP) voices.
In a report from The Star, Yusnieza Syarmila Yusoff, director-general of the Malaysian Intellectual Property Corporation of Malaysia (MyIPO), said more farmer groups and state authorities should submit GI registration for unique, region-linked durian varieties.
In Malaysia, applications for GI registration are filed with MyIPO and four varieties have been registered so far: Musang King, Black Thorn, Durian Balik Pulau (Penang), and Durian Nyekak Sarawak.
“GI registrations ensure that only producers within the designated geographical areas who meet the required specifications may use these names, thereby preventing parties outside the region from exploiting or misrepresenting these well-known Malaysian durian varieties,” said Yusoff.
“GI protection enables genuine producers to enjoy stronger branding and premium market pricing because consumers recognise the authenticity and unique qualities linked to the specific geographical origin.”
While these varieties are registered and protected domestically, they have not yet been registered internationally, a step that Yusoff said would reinforce Malaysia’s identity and heritage in regional agricultural debates.
“MyIPO continues to work closely with ministries and relevant authorities to explore avenues for international GI protection,” she said.
“The recognition of Musang King, Balik Pulau and Black Thorn as GIs strengthens Malaysia’s position as the authentic origin of these globally renowned varieties.
“It highlights the connection between their unique qualities and Malaysia’s environment, cultivation practices and local communities.”
