Prim'land is full of optimism about the upcoming kiwifruit campaign.
The Les Landes-based marketer says that its kiwifruit production volume is similar to 2011, defying a France-wide decline of 10 per cent.
It has also reported 'excellent bud burst' this season after a severe winter, which was followed by a rainy spring and dry summer that 'encouraged the production of medium-sized fruit'.
This year marks the twentieth anniversary of the Oscar kiwifruit's arrival in Asia.
The variety accounts for 57 per cent of all French kiwifruit sales in Asia-Pacific and 66 per cent in China/Hong Kong.
As the Korean market prepares to open its doors, Prim'land believes it can expand its position as a market leader in Asia.
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