Kiwifruit
All the news and market analysis for worldwide kiwifruit Industry, including kiwifruit growers, kiwifruit production, and the import and export of kiwifruit.
Kiwifruit drives New Zealand’s fruit export growth
Fresh fruit exports generated NZ$5.68bn FOB in 2025, up 42 per cent on 2024 results
Final charter for New Zealand kiwifruit season sets sail for Japan
Over 5,000 tonnes of Zespri Green kiwifruit expected to arrive in Tokyo mid-November
Chilean kiwifruit closes positive campaign
Shipments grew 2 per cent despite record supply from New Zealand, with growers receiving good returns
Ifco expands southern Italy operation with three new hubs
Reusable packaging specialist expands logistics footprint to strengthen regional partnerships and ensure container availability during peak seasons
Comment: Kiwifruit needs coherent competition, not unsustainable speculation
The kiwifruit industry’s recent expansion in Europe has brought it to a decisive moment, one where its future viability is at stake, says Marco De Nadai
Zespri wins landmark IP case in China
Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3
Zespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
Greece prepares for tough kiwifruit campaign
Grower expectations for higher prices are putting pressure on Greek kiwifruit exporters ahead of the new season, as Greek volumes continue to grow as the European market slows
Zespri uses satellite technology to combat Italian kiwifruit disease
Company hails ‘revolution’ in management of vine disease moria, based on new remote sensing techniques combined with historical data
Zespri targets world’s healthiest fruit brand status by 2035
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
Kikokà sponsors Italian volleyball team Cisterna Volley
European consortium partners with Serie A volleyball club as its biggest commercial kiwifruit campaign approaches in spring
Māori kiwifruit growers secure landmark UAE export partnership
Producer organisation to pursue collaborative trade marketing deal with UAE customers, working with Zespri and Mr Apple to supply New Zealand-grown fruit
Jingold partners with SpongeBob for kiwifruit campaign
Cartoon character will convey Jingold kiwifruit’s healthiness and vitality, with special promotions set to run until late January
Zespri ready to roll out Italian red production
Kiwifruit marketer set to continue Northern Hemisphere expansion, with red variety R19 poised for commercial production in Italy and SunGold volumes expected to grow
Softripe sets the standard
Frigotec’s Roland Wirth discusses how Softripe’s innovative ripening process is transforming fruit quality, with plans to enter US and Asian markets while expanding applications to mangoes and kiwifruit
Greener Pastures launches NZ kiwifruit investment fund for golden visa
New Zealand group Greener Pastures has launched an investment fund allowing foreigners to buy into the country’s expanding kiwifruit sector while securing residency under relaxed ‘golden visa’ rules.
Jingold achieves 96 per cent recycled packaging in sustainability push
Italian kiwifruit company says it has passed a number of milestones in first-ever sustainability report
Seeka upgrades full-year earnings guidance again
Solid trading through the third quarter sees Seeka lift profit before tax forecast
Orsero Group reports strong growth in half-year results
Italian fresh produce distributor records significant revenue and profit growth, with particularly strong performance in kiwifruit, grapes, fresh-cut and exotic fruit categories
‘We Strive, We Thrive’: Joy Wing Mau Group shines at Asia Fruit Logistica 2025
Leading Chinese fruit enterprise demonstrates commitment to maximising partner value in China through strategic collaborations, varietal innovation, and industry leadership at premier Asian fresh produce exhibition
Italian firms forge new connections at Asia Fruit Logistica
Companies including Infia, Origine Group, Unifrutti Group/Oranfrizer, RK Growers, Rivoira, and KiKoKà report successful meetings with existing and potential clients from across Asia at the international trade show
Jingold sees Asian potential despite logistical challenges
Despite an ongoing logistical challenge, kiwifruit marketer Jingold is back at Asia Fruit Logistica in Hong Kong this week, highlighting the continued importance of Asian markets ahead of an anticipated production increase
New Zealand fruit exports surge to NZ$2.96bn in 2025
New Zealand’s fruit export value climbed significantly in the first half of 2025, with total overseas sales showing a 27 per cent increase year-on-year
Zespri to cut 135 jobs amid industry challenges
New Zealand kiwifruit marketer reportedly plans to reduce its workforce as part of a strategic restructuring to address changing market conditions
New Zealand shines brighter than ever at Asia Fruit Logistica 2025
The New Zealand Pavilion is organised by New Zealand Trade and Enterprise, Plant & Food Research, and New Zealand Apples and Pears
Zespri forecasts strong returns for 2025/26 season
New Zealand kiwifruit marketer Zespri has released its first full forecast for the 2025/26 season, projecting record per hectare returns for most categories despite having to reallocate fruit from challenging Asian markets to stronger performing regions
Zespri welcomes EU approval for health claim for green kiwifruit
Green kiwifruit the first fresh fruit to achieve a health claim by the EU Commission, following more than 15 years of Zespri-led research
New Zealand brings freshness to Bangkok with fruit truck campaign
Trucks deliver New Zealand apples, avocados and kiwifruit directly to Thai customers in NZTE promotion
Asia Fruit Logistica edition of Asiafruit out now
Bumper 30th anniversary issue includes exclusive industry panel breaking down Asia’s fresh produce market over the past three decades plus full preview of Asia Fruit Logistica and Asiafruit Knowledge Centre
EU approves digestive health claim for green kiwifruit
Green kiwifruit can now be marketed in the EU with claims about its positive impact on digestive health, following a landmark decision by the European Commission
New Zealand kiwifruit growers conclude successful harvest season
Industry leader Colin Bond comments on positive market outlook, although potential US tariffs remain a concern for exporters
Zespri marketing chief Jiunn Shih announces departure
After nine years with the kiwifruit supplier, Jiunn Shih is leaving his position as chief marketing officer at Zespri, where he helped double sales to over NZ$5bn and build the number one fruit brand across 15 core markets
Video: Alegra’s summer snack campaign shines light on new strategy
Italy’s largest fresh produce company is focusing its summer marketing efforts on distinctive licensed varieties to differentiate itself in key categories
Zespri reduces margin to boost kiwifruit grower returns
Zespri has announced a reduction in its fruit return margin percentage, which is expected to deliver an additional NZ$7-8 mn to New Zealand kiwifruit growers in the 2025/26 season
New Zealand launches sustainability report for UK food buyers
NZTE has launched its first cross-category sustainability report for UK food and drink buyers, highlighting how New Zealand producers can help retailers meet environmental goals while ensuring supply chain resilience.
Tesco sees record fruit sales as UK heatwave continues
The UK’s largest food retailer expects to sell nearly 4mn punnets of strawberries and millions of other fruit items as temperatures soar again