Consignment is part of collaboration between The Berry Collective, Ti Produce Marketing, An Minh Fruits and Berry Sweet in Western Australia
The first commercial shipments of fresh Australian blueberries have arrived in Vietnam, marking a significant step forward for the country’s berry industry and strengthening the growing horticultural partnership between the two countries. The breakthrough comes after years of coordinated industry effort, technical work, and government-to-government engagement.
A collaboration between The Berry Collective, Ti Produce Marketing, An Minh Fruits, and Berry Sweet in Western Australia delivered its inaugural consignment on Friday, 5 December. The fruit in this shipment was the premium Echo variety, specifically selected for the Vietnamese market.
“This is an exciting moment not just for our organisation, but for the entire Australian blueberry sector,” said Joshua McGuiness, CEO of The Berry Collective. “Securing access to Vietnam has been a long-term priority. To see this shipment arrive in excellent condition is incredibly rewarding and reflects the dedication of Berry Sweet, the resilience of our supply chain, and the strong support shown at industry and government levels.”
Australia’s production windows and climate allow premium blueberries to be harvested at a time when demand for fresh berries is strong across Asia. According to The Berry Collective, fruit showcased in this early shipment highlighted the quality standards Australian growers are known for, with the product specifically selected and packed for Vietnam.
Ti Produce Marketing, recognised for its export marketing capabilities and cold-chain execution, emphasised the collaborative effort behind the milestone.
“This achievement reflects genuine partnership,” Ti Produce Marketing said. “Berry Sweet, technical teams, exporters, and government agencies all played crucial roles in the access process. Vietnam is a dynamic and rapidly expanding market, and we are proud to help introduce more Australian blueberries to consumers there.”
The Berry Collective and Ti Produce anticipate strong demand through December and early January as the programme builds momentum.
“This shipment marks the beginning of a long-term market development effort,” McGuiness added. “Vietnamese consumers value safe, clean, premium fruit, and Australia is well- positioned to deliver exactly that. Our focus now is consistency, reliability, and showcasing the high-quality eating Australian Mountain Blue varieties, which we are known for.”
