AGENDA DAY 1
第一日

 

WEDNESDAY 4 SEPTEMBER 2024
2024年9月4日 周三

CONSUMERS & MARKETS
消费者与市场

See Chinese version here
点击查看中文版会议日程

AFC

10:30-10:40
Welcome to Asiafruit Congress at Asiafruit Knowledge Centre

10:40-11:30
Asia: the changing market landscape
Asia’s consumer landscape is changing fast. How are cost-of-living and inflation pressures shaping consumption habits? How is retail shifting? And what are the most effective ways of growing demand for fresh produce?

• Anson Bailey, KPMG China (Hong Kong)
• Sam White, T&G South East Asia (Thailand)
• David Yang, Zespri Greater China (China)
• Fong Yoon Chyi, DFI Retail Group (Singapore)
• Antony Greenstein, JWM Asia Holdings (Hong Kong) 

12:00-12:45
Building brands: from breeding to consumer
A deep dive on the intersection of intellectual property and branding in fresh produce. How can the traits of a variety be strategically positioned and marketed to consumers through effective and disruptive branding? How can marketers tailor marketing and messaging to build cultural acceptance for brands?

• Louise Beard, Forward Insight & Strategy (New Zealand) 
• Phil Turnbull, Twenty Degrees (Australia)

13:30-14:30
Asia: fuelling the berry boom
Asia is emerging rapidly in berries, both as a consumer market and as a producer. Its growth is key to sustaining the boom the global industry has enjoyed over the past decade. Leading players discuss the opportunities and challenges to expansion in the region. 

• Jae Chun, Driscoll’s (China)
• Michael Oates, Haygrove Asia (China)
• Henk Vaandrager, Fall Creek China (China)

15:00-16:00
Vietnam: spotlight on a rising star
With a thriving economy and young and educated population, Vietnam is one of Asia’s most exciting markets for global fresh produce suppliers. But the market is changing. Long renowned for demanding premium imported fruits, Vietnam has gravitated towards more value-oriented offerings of late. The growth of modern food retail is changing the shape of the trade in the country. What does the future hold in this fast-developing market?

• Hai Xuan Nguyen, Klever Fruit (Vietnam)
• Angel Mompo, Fresh Fruit-X (Vietnam)
• Danny Guo, JWM Asia (Hong Kong)

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11:30-12:00
Making more of the health message
Consumer interest in health and wellness is stronger than ever after the pandemic. How can marketers capitalise on the opportunity? 

• Amelia Li, Zespri International (China)

12:00-12:30
Chinese language-session: Consumers & Markets
How to capture the mindset of fruit customers

• Vivian Wang 王娜, Dole China 都乐中国 (China 中国)

13:00-13:30
Creating value for commodities 
Differentiating a product within a commoditised category can prove a difficult task. What are the keys to elevating your offering with branding and marketing to create value?

• Kenneth Wee, Idaho Potato Commission (Malaysia)

14:30-16:00
International Fresh Produce Association: workshops on retail and merchandising 

Session 1: Global fresh produce trade flows in Asian markets

• Patrick Vizzone, International Fresh Produce Association (Hong Kong)
• Jessica Keller, International Fresh Produce Association (US) 

Session 2: Produce marketing and merchandising: global Insights
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Session 3: Produce marketing and merchandising: focus on Asian markets

• Ben Hoodless, International Fresh Produce Association A-NZ (Australia)
• Adele Ackermann, ClemenGold International (South Africa)
• Claudia Soler, Frutas de Chile - Cherry Committee (Chile)
• Felicia Tao, DFI Lucky (Cambodia)
• Patrick Vizzone, International Fresh Produce Association (Hong Kong)

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Asia Fruit Logistica exhibitors present the newest products, technologies and solutions.

11:00-11:30
Empowering the business of fresh at every step

AgroFresh offers innovative packaging with SO2 pads, along with leading solutions in ethylene management in Harvesta as well as SmartFresh. The company explains how this combination provides a complete, end-to-end supply chain solution from when fruit is harvested all the way to the consumer.  

• Duncan Aust, AgroFresh 

12:00-12:30
Sweet pepper brands support diversification in Asian market  

The sweet pepper market has big potential to grow in Asia with the introduction of new and improved flavours and diversification of consumption occasions. But how are these benefits best communicated to consumers? Discover how branding can play a crucial role in telling the story, with case examples looking at the successful introduction of Sweet Palermo, SN!BS, and Tatayoyo.
• Heleen Van Rijn-Wassenaar, Rijk Zwaan

13:00-13:30
Insights on the European blueberry category development  

Global blueberry marketing platform Sekoya shares expert insights on how to create value in the blueberry category through product differentiation.

• Hans Liekens, Sekoya Fruit  

14:00-14:30
The state of China’s wholesale market channels

Representatives from China’s two leading fresh produce wholesale markets share insights on the conventional distribution channel and how it is adapting to an evolving supply chain landscape.

 • Lai Yongjin, Guangzhou Jiangnan Fruit & Vegetable Wholesale Market
• Marie Wong, Shanghai Huizhan