HALL 5
Thought leadership and best business strategies for Asia.
Fresh produce case studies and workshops for business success in Asia.
10:00-10:10
Welcome to Asiafruit Knowledge Centre
10:10-11:00
Asiafruit at 30: taking the temperature of the trade
To mark the 30th anniversary of Asiafruit Magazine, Asiafruit Congress brings together a panel of leading experts to look back at how the trade has evolved these past three decades. Plus, we discuss the future trends and disruptors. How can companies navigate a more volatile trade landscape? How should global suppliers adapt their strategies to remain competitive and relevant in the fast-evolving Asian market?
11:30-12:30
Veggie tech: technological shifts in a changing climate
Hosted by Rijk Zwaan
Climate change is reshaping vegetable production in South-East Asia. This session explores the shift towards more tech-driven cultivation for year-round, safe production. Experts discuss innovative solutions, investment challenges, and retailer involvement. How can the extra costs and added value be maintained and monetised at consumer level?
12:45-13:30
Marketing & Consumers
Practical insights on marketing strategies and consumer trends
13:30-14:15
Tech & Innovation
Expert talks on cutting-edge technologies and innovations
14:30-15:30
Apple marketing in Asia: a bright future
Home to some of the world’s largest apple import markets, Asia presents exciting potential for premium brands and varieties. What are the ‘white space’ opportunities in the region’s apple category? What are the up-and-coming varieties? What are the keys to building a successful brand? Leading buyers and global marketers discuss the evolving landscape.
15:30-16:00
Logistics & Trade
Workshops on cold chain logistics and fresh produce trade trends
