AGENDA DAY 1
第一日

 

WEDNESDAY 4 SEPTEMBER 2024
2024年9月4日 周三

CONSUMERS & MARKETS
消费者与市场

See Chinese version here

AFC

10:30-11:40
Welcome to Asiafruit Congress at Asiafruit Knowledge Centre

10:40-11:30
Asia: the changing market landscape
Asia’s consumer landscape is changing fast. How are cost-of-living and inflation pressures shaping consumption habits? How is retail shifting? And what are the most effective ways of growing demand for fresh produce?

• Sam White, T&G South East Asia (Thailand)

12:00-12:45
Building brands: from breeding to consumer
A deep dive on the intersection of intellectual property and branding in fresh produce. How can the traits of a variety be strategically positioned and marketed to consumers through effective and disruptive branding? How can marketers tailor marketing and messaging to build cultural acceptance for brands?

• Louise Beard, Forward Insight (New Zealand)
• 
Phil Turnbull, Twenty Degrees (Australia)

13:30-14:30
Asia: fuelling the berry boom
Asia is emerging rapidly in berries, both as a consumer market and as a producer. Its growth is key to sustaining the boom the global industry has enjoyed over the past decade. Leading players discuss the opportunities and challenges to expansion in the region. 

• Jae Chun, Driscoll’s (China)
• 
Michael Oates, Haygrove Asia (China)
• 
Henk Vaandrager, Fall Creek China (China)

15:00-16:00
Vietnam: spotlight on a rising star
With a thriving economy and young and educated population, Vietnam is one of Asia’s most exciting markets for global fresh produce suppliers. But the market is changing. Long renowned for demanding premium imported fruits, Vietnam has gravitated towards more value-oriented offerings of late. The growth of modern food retail is changing the shape of the trade. What does the future hold in this fast-developing market? 

• Hai Xuan Nguyen, Klever Fruit (Vietnam)
• 
Angel Mompo, Fresh Fruit-X (Malaysia)

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11:30-12:00
Making more of the health message
Consumer interest in health and wellness is stronger than ever after the pandemic. How can marketers capitalise on the opportunity?

12:00-12:30
Chinese language-session: Consumers & Markets

13:00-13:30
Food service in focus
From juice bars to high-end hospitality, Asia’s vibrant food service sector holds significant untapped potential for fresh produce marketers. What are the keys to tapping into this fast-developing sector? 

• Kenneth Wee, Idaho Potato Commission (Malaysia)

14:30-16:00
International Fresh Produce Association: workshops on retail and merchandising 

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Asia Fruit Logistica exhibitors present the newest products, technologies and solutions.