The British Onions PR campaign will move into its third year as a result of continued support from key trading companies such as Albert Bartlett & Sons, the Allium Alliance, the Allium & Brassica Centre, FB Parrish & Son and G’s Marketing.
Sputnik Communications will implement the editorial-driven campaign with a strategy to position British onions as an essential low-cost, versatile leftover ingredient perfect for cutting food bills.
The campaign will continue to focus on promoting the health benefits and seasonality of British onions in the media.
Jonathan Tole, chairman of the British Onions Producers’ Association, said: “We are delighted to be moving into the third year of the campaign, despite everyone having to reassess their spending and budgets as a result of the financial challenges.
“We felt it was important for us to continue the campaign and that hopefully we will benefit from a continued level of coverage in the media, and that consumers will see the humble British onion as even more of an essential weekly purchase than they did before.”
A campaign spokesperson will be recruited to help communicate the leftover ethos, providing tips on how onions can be used throughout the week to feed a household or family.
The face of the campaign will be announced in the coming weeks.
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