Del Monte Fresh is this month launching a new range of fruit and vegetable snack bags into the UK’s primary schools.
The handy-sized 50g snack bags are aimed at five to eleven year olds and contain apples, carrots or grapes.
They will be offered to caterers as a cost-effective fruit accompaniment for school meals in England, and in Scotland schools can choose the bags as an optional replacement for pieces of fruit in the free fruit for schools initiative.
According to Del Monte, the bags are part of the company’s commitment to providing healthy and competitively priced solutions that will get children eating more fruit in schools.
Del Monte foodservice director James Mills said: “This new range was born out of huge demand, one that comes from the government, influential campaigners such as Jamie Oliver, the educational community and mums. With fruit at the heart of our business, our integrity is unquestionable when it comes to offering children tasty, nutritional snacks. We are excited by the prospect of influencing and changing the eating habits of UK children and look forward to exploring retail opportunities for this range in the near future.”
Each piece of fruit or vegetable in the bags is washed, cut and packed within 24 hours to ensure fruit is as fresh as possible.
Del Monte said it would embark on a heavyweight marketing campaign to support the bags’ launch.
The launch comes after Fresh Del Monte Produce posted a net loss in profit of $83.6 million (£43.7m) for the third quarter ending September 29. This compares to a net profit of $5.7m (£2.9m) in the same quarter a year ago.
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