The chipping and roasting potatoes are being launched in partnership with Linwood Crops

Foodservice supplier Fresh Direct has launched a premium Chef’s Choice potato which it claims sets a new benchmark for chipping and roasting potatoes.

Chef's Choice potatoes

Chef’s Choice potatoes

The new launch has been developed in partnership with Linwood Crops, and following extensive trials and taste tests, the potatoes will be exclusively distributed by Fresh Direct into the foodservice sector.

The British-grown potatoes are available year-round and come in a 20kg format, packaged in a recyclable bag.

Describing the process, Fresh Direct said the potatoes have been selected “by chefs for chefs, to deliver taste, consistency and quality”.

Following harvest, strict store conditioning management and regular on-farm testing, Linwood takes the pick of the crop from selected growers located across the UK, the company explained. 

The potatoes then go through further checks on arrival at the packing plant, with each batch being checked for consistent exacting starch and sugar levels, and dry matter content.

A sample from every load is then cooked to ensure that they are ready to create the perfect chipping and roasting potato.

Fresh Direct’s head of food development Ian Nottage said: “Potatoes, and in particular chips, are one of the chef’s key ingredients and are incredibly important in any service. Consumers remember great chips and our Chef’s Choice potatoes are the perfect ingredient for great chips.

“We’ve put these potatoes through their paces in a sustained and extensive testing regime and the results have been phenomenal. We believe that we’ve created something that’s really going to make a huge difference to chefs.”