New look is part of discounter’s Get Set to Eat Fresh education programme
Aldi has unveiled designs for its newest lorries highlighting the benefits of fresh produce consumption.
The designs were created by young artists selected in a nationwide competition in collaboration with Team GB and ParalympicsGB.
As part of its Get Set To Eat Fresh education programme with Olympic and Paralympic athletes, the retailer invited schoolchildren aged between five and 14 to enter a design that inspired others to eat healthy, sustainable food, with a winner chosen for England, one for Wales and another for Scotland.
The winners - Joshua, aged 10 from Greater Manchester, Victoria, aged 13 from Edinburgh, and Sara, aged 13 from Barry - now each have their winning design emblazoned on an Aldi lorry, with the lorries recently visiting the winners’ respective schools as part of the celebrations.
The supermarket also rewarded the young artists with an exclusive Team GB and ParalympicsGB goody bag, along with a £100 Aldi voucher. Their schools received £1,000.
ParalympicsGB and Team GB athletes Melanie Woods, Sam Cross and Emily Campbell each visited a winner at their school to present them with their prize. The athletes held Q&A sessions and took part in assemblies about what it’s like to be an athlete, including their training regimes and what they eat to perform at their best.
Encouraging healthy eating
The Design a Lorry competition was launched as part of Aldi’s Get Set To Eat Fresh education programme that aims to inspire kids aged five to 14 to cook and eat healthy, fresh food. Since its launch in 2015, Aldi said the initiative has reached more than two million children across the UK, and aims to reach a further million by next year.
Jemma Townsend, marketing director at Aldi, said: “The Design a Lorry competition is part of our collaborative efforts with Team GB and ParalympicsGB to promote healthy eating among young people.
“We had more than 12,000 amazing entries, but Joshua, Victoria and Sara’s designs really stood out to our judges. We are looking forward to seeing these eye-catching designs on the roads, inspiring people to eat more fresh, healthy food.”
The Get Set to Eat Fresh programme also offers a series of teaching resources, which can be used to educate children and their families about eating well, the skills they need to cook for themselves and how fresh, healthy food powers Team GB’s champion athletes.