Move features a range of items and follows on from Easter 4p veg discounts
Morrisons has announced a further tranche of price reductions, with fresh produce prominent among them.
The discounts, which the supermarket said are aimed at delivering value on popular products, went live on Easter Monday and will last throughout April.
The featured products include a range of fresh Market Street produce, including family staples such as Fyffes loose bananas (now 90p), a kilo of baby potatoes (now £1.09), corn cobettes (£1.29 for a two pack) and baby plum tomatoes (68p for 250g).
Items in the Morrisons Savers range have also been discounted, including Apple Juice Drink (89p for a litre) and wonky carrots (76p for 1.45kg).
Alex Paver, pricing and customer director at Morrisons, said: “We know consumer confidence remains low, and for many of our customers, managing household budgets is a real concern. That’s why we’ve focused on lowering the price on everyday essentials and family favourites that we know our customers buy week in, week out.
”By cutting prices across thousands of key products, we’re helping customers keep the cost of the weekly shop down. This reflects our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
Morrisons said the latest round of price reductions form part of its ongoing investment in ”affordable everyday shopping”. In January, it cut the prices of 2,500 products, with a focus on fresh produce, cupboard staples, and branded items, to help customers manage post-Christmas budgets.
Last week, the retailer slashed the price of seasonal roast essentials including carrots, parsnips and whole swede to just 4p each.
