If you are going to create an innovative new product concept for the fresh produce sector, you are going to need an innovative marketing campaign to help it achieve full potential. Gomez has done just that with its Gomez Reserv range, and the icing on top of the cake is that it did it all off its own back. Ed Bedington reports.
Already a registered user or member? SIGN IN HERE
To continue reading, register today for free access Register now

Already a registered user or member? SIGN IN HERE