Discounter says the switching gains came against the backdrop of its record Christmas in Britain
Lidl has toasted its Christmas trading performance by noting it was the only supermarket to win spend from all of its competitors over the festive period.
The discounter said it had achieved over £116m in switching gains from all the other supermarkets over Christmas, with gains of £51.6m from Tesco, Sainsbury’s, Morrisons and Asda.
In the battle for share, Lidl said it had also secured £12.2m of switching spend from Aldi, quoting Kantar data. It added that the remaining switching spend came from the premium supermarkets and other food outlets, amounting to £52.3m.
The performance comes off the back of a record Christmas for Lidl GB, with sales up 12 per cent and market share growth of 0.5 per cent to 7.7 per cent.
Lidl chief executive Ryan McDonnell said: “I’m incredibly proud of our performance this Christmas in what was the busiest trading period in our history. As the fastest-growing supermarket in the country, we welcomed more customers through our doors than ever before and ensured that we delivered the quality and price promise they have come to expect from us.
”It’s testament to the incredible contribution of our colleagues and suppliers who worked so hard to provide a fantastic Christmas for the communities we serve.”