Hefestus hopes to eradicate the bitter taste that pomegranate juice can sometimes have

Hefestus hopes to eradicate the bitter taste that pomegranate juice can sometimes have

Israeli company Hefestus will launch its automatic packaging-system solution for cleanly separating pomegranate peel from arils and separating the individual pomegranate seeds at Fruit Logistica, Berlin.

This advanced technology allows beverage producers to squeeze fresh pomegranate juice from just the arils.

Pomegranates can be hard to process because peeling and deseeding the arils from the fruit is complicated and expensive for consumers and manufacturers.

Following the successful launch of its ready-to-eat pomegranate packaging solution last year, Hefestus is introducing a comprehensive solution for separating pomegranate seeds from the peel in an automatic process that enables beverage producers to easily extract the juice from the arils, without the bitterness that can come with juice made from the whole fruit.

Oded Shtemer, president and ceo of Hefestus, said: “Traditionally, processors squeeze pomegranate juice out in various ways, including squeezing the juice with the peel, which causes a bitter taste due to the highly concentrated tannins in the peel and pith. Using Hefestus’ proprietary technology, the manufacturers are able to increase the natural taste of the pomegranate drink. The automatic process also shortens production time significantly while sharply lowering labour costs.”

Hefestus specialises in providing advanced solutions for extending the shelf life of fresh-cut fruits and vegetables via its Shelf Life Booster (SLB) technolgy. It develops and manufactures a wide variety of standard and custom-made top-sealing packaging machines, from manual to fully automatic lines.