The Potato Council is set to help farmers’ markets boost potato sales with its high impact promotional material.

The eye-catching sales aids include 12 recipe cards, each depicting a simple dinner idea that is quick and easy to cook, as well as great value for money.

They are intended to inspire consumers to cook up more potato-based dishes.

Helen Moulton, Potato Council marketing executive, said: “We recognise that in the tougher trading conditions, small and independent retailers and farm shops need additional marketing support and this facility has been developed specifically to help them.

“The site provides an easy and economical way to produce impactful literature that will offer customers a little extra and encourage them to enjoy more potatoes - boosting sales for farm shops and suppliers.”

All material carries the Love Potatoes mark, to coincide with and maximise awareness of the Potato Council-led consumer campaign to switch families onto potatoes this summer.

Moulton added: “We know families are looking for added convenience and, in the credit crunch, want more for their money. Potatoes fit the bill and highlighting their credentials at the fixture through recipe cards and promotional literature is an ideal way to get the message across and improve sales. This site allows shops to do exactly that without incurring huge design and print costs, while helping to spread a consistent message to consumers.”

Orders for the promotional materials can be placed at www.potatoposters.co.uk

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