QV Foods has launched a new look for its Inspire potato range.
The new packs for Inspire Potatoes with Herb Dressing & Butter and Inspire Potato Wedges with Herb & Oil Dressing have been designed to attract consumer attention in store and focus on celebrating the best of British produce.
The packs have been designed for improved product visibility. Simon Martin, sales and marketing director at QV, said: “The consumer more than ever wants the option to buy British. We are focusing on delivering great tasting British products, which are true in season.” The new look packaging range launched in early January, in both steamer pouch and traditional vertical-form-fill-seal pack format.
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