Somerfield is staging a two-week price bonanza on a wide range of its fruit and vegetables in a bid to increase consumption in the run up to the start of the autumn school term.
From as little as 34 pence, Somerfield customers can buy a range of produce for half the normal price.
The promotion will see many fresh produce items, including some more ‘premium’ lines, reduced to under a pound including blueberries, organic potatoes, vine tomatoes and rocket, spinach and watercress salad.
Dominic Edwards, head of produce said: “Somerfield has really got behind the 5 A DAY message and by offering great-value, half-price products to our customers we hope to increase awareness and participation in this category.”
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