The spanish citrus sector is “on the brink of disaster” and needs immediate action to ensure its survival, according to Juan Bautista Juan Gimeno of the regulatory council for Valencian Citrus PGI.
He told freshinfo: “This past season that just finished in June has left growers in a very difficult position and with a very pessimistic outlook in terms of the future of their land.”
A marked decline in profitability and a lack of liquidity for producers is leading to the abandonment of land and a resulting loss in output, as well as the decline in employment in the sector.
Juan said: “In summary, this downward spiral means that we are on the brink of economic disaster and we need an immediate solution.”
The regulatory council is calling on not just the Valencia regional authority, but also the national and European governments to play a role and help put an end to the cycle of low pricing and rising costs that is hitting producers so hard.
Global economic uncertainty has also taken its toll on the sector and its value has plummeted from €1.38 billion (£1.19bn) in 2007-08 to €899m in 2008-09.
Juan said: “Our principal way forward lies in the possibility of new business by opening up untapped distribution channels in those markets that appreciate the benefits and qualities of Valencia citrus.”
The regulatory council for Valencian Citrus PGI believes that this is where its role is of great importance.
Juan said: “Promotion is the best antidote to the citrus crisis - a presence in other markets signifies an increase in the marketing of citrus products. We believe that one of the most effective ways to put an end once and for all to the critical stage we are at now is to promote effectively and efficiently the excellence of fresh produce from Valencia.”
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